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Agrimarketing : June 2009
19 NAMA:25 NAMA 6/12/09 11:41 AM Page 20 NAMAMembers are Linked to Success Are you LinkedIn®? If not,there’s no time like the present. Increasingly,this dynamic social media tool is distinguishing itself as the preferred medium of highlevel business professionals. According to Nielsen,LinkedIn® grew an incredible 319% from 2007 to 2008. And the savviest users are using LinkedIn for much more than job hunts. Last year,NAMA launched its own group on LinkedIn and members have been lighting up the discussion boards ever since. Sally Behringer,Public Relations Account Supervisor,Nicholson Kovac,Inc. says,“This is a great group to bounce ideas off of and get a wideangle perspective on key issues in agribusiness. Our clients love the fact that we have groups like this at our fingertips so we can create ‘social media focus groups’ in an instant!” John Blue of Truffle Media Networks values the NAMA group on LinkedIn because “the group is engaged in discussions and the ability to make a connection through a NAMA contact is more comfortable because of the existing NAMA membership.” He also cites the other related groups on LinkedIn affiliated with agriculture and marketing as perfect for generating even more “ideas and opportunities.” Participation in the NAMA group is limited to NAMAmembers only. Sign up by searching for NAMA from your own profile and get connected today. INTERESTING LINKEDIN FACTS… s Most users connect to people they know,including those they’ve met only over the phone. s Users like the professional and business-oriented look and feel of LinkedIn compared to other SNS. s Users tend to be more senior (56% are “individual contributors.” 16% are management level,and 28% are director/VP level or above). s The majority (66%) are decision makers or have influence in the purchase decisions at their companies (decision makers also tend to be more active on LinkedIn). s And perhaps most interestingly,the greater the number of connections the greater the likelihood of higher personal income— those with personal incomes between $200K-$350K— were seven times more likely than others to have over 150 connections! Source: Anderson Analytics, http://www.andersonanalytics.com 20 AgriMarketing s June 2009
Career Supplement Canada