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Agrimarketing : June 2009
18 AgCareers Advertorial:14 AgCareers Advertorial 6/12/09 11:27 AM Page 18 SOCIALRESPONSIBILITY The Scoop on Recruiting W hile corporate social responsibility has been around for a long time,more andmore companies are embracing this concept and talking aboutwhat they are doing to be socially responsible. There is a big debate out there aboutwhether or not being socially responsible impacts an organization’s bottomline.One thing thatwe do know, though, is that socially responsible companies have another thing going for themwhen it comes to recruitment—specificallywhen considering recruitment ofMillennials. MILLENNIALS “While it is good practice for us all to be better stewards, social responsibility in theworkplacewill be a critical component of keeping your competitive edgewhen it comes to recruitment of the younger generation,” says Eric Spell, President of AgCareers.com. “WithinAgCareers.com, it has been refreshing to see the interest of our groupwhen other teammembers complete projects that give back to our community. It not only is a great thing to do, but it also is apparent that it boosts employee interaction andmorale,” Spell explains. Recently,AgCareers.comcon- tributed to a community event in the Clinton,NC, corporate headquarters forAgCareers.com. The eventwas developed to help guide young people and their parents as they begin to explore career opportunities and decisions surrounding their future. “Getting involved in the event was an easy choice forme,” says Mary Barefoot,Human Resource Specialist forAgCareers.com. “If one studentwas enabled tomake a better,more informed decision about their future as a result of this programthenwewere successful in whatwe accomplished.” Barefoot adds, “Itwas a reward- ing experience as a panelist to realize howmy story of navigatingmy own career pathmay have positively impacted a studentwrestlingwith 18 Agri Marketing s June 2009 the same issues I faced or even for parents to see the end result of a shaky start.” Ideas for Corporate Social Responsibility • Food drives • Toy drives • Clothing drives •Monetary donations • Participation in charitablewalks •Habitat for humanity or building projects • Ethical product sourcing • Environmental stewardship •Mentoring such as Big Brother / Big Sister • Volunteering • Blood donation •Missionwork Andmany other ideas.Allow your employees to get creative! INTEGRATION Integrating the practice of social responsibility is not as difficult or costly as youmight imagine. Simply providing a venue for your employees to share stories of their stewardship, such as during companymeetings or via the corporate newsletter, begins to foster the thought of the company’s appreciation for social responsibility. Fromthere you can set a good example by leading by example— invite those that have shown interest in sharing their social responsibility activities to join you as you get involved in newactivities.Again, be sure to publicize the efforts and outcomes!As you continue to do this, you’ll noticemore andmore people willwant to get involved.As your community of employees contributing grows, you can feel confident in publicizing that social responsibility is truly a corporate value and promote it as such in recruitmentmaterial, on yourWeb site and beyond. What type of social responsibility cause could you participate in this week? Even if your company doesn’t have a program,maybe you could be the conduit of change to get a programstarted! 7th Annual US Ag HR Roundtable August 3 - 5, 2009 Champaign, IL, USA This conference is an excellent opportunity to join a network of professionals interested in addressing recruitment and retention of talented employees within agriculture, food, processing, natural resources and biotechnology. Hosted by: Formore information, visit AgCareers.comat agcareers@ agcareers.com. AM SAVE THE DATE! Presented by: Register today at www.AgCareers.com!
Career Supplement Canada