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Agrimarketing : June 2009
17 Agencies:12 Agencies 6/12/09 11:24 AM Page 17 AGENCY NEWS AdFarm announces that its CEO,Nolan Berg, is leaving to become VP, Mktg at ATB Financial in Edmonton,AB. Roger Rierson, Chmn/ Pres,will take over Berg’s responsibilities and adds the title ofManaging Partner.He is also themajority shareholder of the agency. The agency sells Issues and Rierson Insights, a consulting service for the agri-food sector to its Dir, Rob Hannam. It has offices located in Guelph, ON, andWinnipeg,MB. Boehringer IngelheimVetmedica, Inc., selectsWoodruff Sweitzer to manage advertising, strategic consultation and brand development for its swine products division. True Media is chosen to handlemedia planning and buying. PaulsenMarketing is chosen as Northwestern Energy’s agency of record. Lee Larson joins the agency as Media Planner/Buyer.Heworked for SouthDakota State University’s newspaper and radio station KSDJ. Also joining the agency is Susan Janos asMktg Strategist. Shewas withHarrisonHouse Publishers. Lessing-Flynn unveils its new www.lessing-flynn.comweb site. Agency Pres TomFlynn, grandson of the agency’s founder reports, “Even our 1907 agency founder, Paul Lessing,would be proud of it!” Grundfos Pumps, U.S. headquarters in Olathe, KS, selectsNicholson Kovac Inc. (NK) as itsmarketing communications partner for the agriculturalmarket.NKwill provide strategic planning, advertising, media planning and buying, public relations, socialmedia relations, trade showplanning and interactive communications. The account teamincludes Tom Wealand and Anne Bowden, PR Lead is Sally Behringer andMedia Lead is Stephanie Purvis. FilamentMarketing, LLC,moves to the historicMcCormickInternational Harvester Company BranchHouse, Madison,WI. “Wewere inspired by the his- toric character and agricultural significance of this building,” notes Edward Peck, owner and founder of the agency. “At the same timewewere feeling the need to expand to a larger space for our agriculturemarketing business,we discovered that this buildingwas being reclaimed and egisteredwith theWisconsin StateHistorical Society.” The building is the only remaining branch house built by an agricul- tural implement company in the city ofMadison. Built in 1898, it is located in the EastMadison depot area once considered “Implement Row,” neighboringwith Advance Thresher Co., J.I. Case and other agriculture-related manufacturing firms. Startingwith rawspace, the newFilamentMarketing office suites have been designed tomatch the architectural interest and integrity of the original tractor branch office andwarehouse. Interior offices feature reclaimedwindows, previously the exteriorwindows of the building. Open ceilings and unique artifacts represent the history of both McCormick-InternationalHarvester and the dairy and livestock industry that is the core passion of FilamentMarketing. AM Kate Andersen returns toNK as Group Creative Dir. She originally joined the agency in 2000. Jennifer Foster joins the agency asAcc’t Supvr in its PR department. She had beenwith Fleishman-Hillard and KSHB-TV. Andersen Chris Evans joins TrueMedia as AssocMedia Dir. Hewaswith StarcomMediaVest Group. Quarry Integrated Communications is recognized as a CertifiedAgency Partner by Eloqua, amarketing automation leader and is the first communications agency serving agri-marketers inNorthAmerica to do so. Eloqua’s platformhelpsmar- keters rapidly design and deploy highly-targeted campaigns to gener- ate demand,monitor and track individual responses, and continuously nurture relationships based on their profile and activity. AlanQuarry, Chmn/CEOof the agency is appointed Entrepreneur in Residence (EIR) atWilfrid Laurier University.During this one-year appointment, Quarry will serve as a resource and advisor to aspiring entrepreneurs within its School of Business& Economics. Quarry’s entrepreneurial career Quarry began in 1988,when he became Pres of the firm, R.M.Quarry Advertising Agency Ltd., founded by his father, RobertM.Quarry. Other appointments include Pres of theAdvertisingAgencyNetwork International and the Trans-Canada Advertising AgencyNetwork, as well as numerous teaching posts at Wilfrid Laurier University. AM June 2009 s Agri Marketing 17 Daily Updates on www.AgriMarketing.com
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