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Agrimarketing : June 2009
14 Media News:18 Media News 6/12/09 11:18 AM Page 14 MEDIA NEWS The new“AllAboard 2009Wheat Harvest” tour, sponsored byDuPont Crop Protection and High Plains Journal, tracks harvest progress through a daily blog,magazine articles and on Twitter. Coverage of the six-state tour allows participants to interactwith this season’sU.S.wheat harvest in real time. To followthe tour, visit www.allaboardharvest.comand sign up for blog updates via e-mail. Twitter subscribers can track the tour by searching hash tag #allaboard2009. Bovine Veterinarianmagazine debuts its newweb site, www. BovineVetOnline.com, featuring news, searchable article archives,webexclusive practice tips, news for food-animal veterinary students, food-animal veterinary events and meetings and links to resources. Daily Updates on www.AgriMarketing.com The Interactive Advertising Bureau releases a “Best Practices” document for advertising in socialmedia. The Practices are intended to help protect consumer privacy, ensure transparency forwhat and howdata is being used and to define consumer permissions. The purpose of the document is to provide best practices that illustrate, inform, and facilitate greater adoption of themediumby defining creative components, data usage, consumer control, and privacy guidelines and by providing social advertising examples. The document outlines recommendations for these key social advertis- ing topics and is intended for social networks, publishers, ad agenciesmarketers, and service providers delivering social advertising. To viewa copy, go to: www.iab.net. AM industry,” saysWillie Vogt, Corp. Editorial Dir. “It is designed to help our readers keep upwith the latest newproduct rollouts and the events attended bymembers of our editorial staff.” To viewthe newsletter go to www.FarmProgress.com. FarmJournal Media (FJM) presents its annualWilmer Award to Katie Humphreys, Managing Editor of FarmJournal. The award is Fitzgerald Sulecki CEO and Chmn ofMeisterMedia Worldwide (MMW),Gary Fitzgerald, is recognized for his leadership as 2008-2009 Chmn of American BusinessMedia (ABM).He continues to serve asABM’s Immediate Past Chmn. MMWDir of eMedia, Jim Sulecki, is cited as one of BtoB Media Businessmagazine’s “Top Innovators in Business Publishing.” Prior to his current position, he had been Executive Editor of CropLife and Cotton Growermagazines. FarmProgress launches PowerIron a twice-monthly e-newsletter that covers news and products fromthe ag equipment and related industries. “Our aimis to provide our read- erswith awell-crafted, easy-to-read report on the news, issues and new products in the farmequipment 14 Agri Marketing s June 2009 given to the FarmJournal Media editorial teammemberwho most exemplifies the highest standards of excellence in service journalismfor farmers and ranchers. Started in 1992 by then-Editor Earl Ainsworth, the award is named after Wilmer Atkinson, themagazine’s founder. Humphreys TimeWarner Cable and RFD-TV, LLC announce amulti-year affiliation agreement. TimeWarner is the second- largest cable operator in the U.S., with systems located inNewYork State (includingNewYork City), the Carolinas, Ohio, southern California (including LosAngeles) and Texas. Other RFD-TV distribution partners includeDIRECTV,DISH Network,Mediacom, Charter, Suddenlink, Bresnan,Verizon FiOS, and Comcast. AgCareers.comand AgriMarketing magazine announce the 2009 Agribusiness Employer Guide. Itwill be included as a supplement to Agri Marketing’s September issue andwill feature agribusiness organizations which hold promising career opportunities for young professionals. Formore information, contact Erika Brandt at: ericka.brandt@ agcareers.com. www.Fastline.com launches a new blog. “We didn’t set out to be just another news site, as there are already lots of great ag news sites out there,” says CliffWolfe, IT Dir. “Wewant to cultivate an online communitywhere people come to learn, grow, and contribute.Wewant to listen and engage in the conversations our customerswant to have and deliver the content theywant.” “Daybreak” is the name of a newmorning talk show started by RickHaines, owner of the IndependentAg Network in Twin Falls, ID. The one-hour Haines programfeatures guest interviewsegments each day, aswell as the stock and commoditymarket reports. KZIP 1310AM,Amarillo, TX launches as the “AllAg,All Day,” an all farmradio station. It is an expansion of 900AMKFLP, Floydada, TX. KFLP-AMstation owner and farmbroadcaster Tony St. James generatesmore than 15 hours of original farmprogramming every day that broadcasts to one-sixth of the state of Texas aswell as parts of NewMexico and Oklahoma. AM
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