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Agrimarketing : June 2009
06 For Openers:04 For Openers 6/12/09 11:06 AM Page 6 FOR OPENERS CAREERS ANDMENTORS As a brand new college graduate, I was fortunate to find a job in ag communications right away. My journey started at a NAMA student chapter meet- ing in the spring of 1974 when a sales representative for Farm Progress Co. offered to drive a carload of the graduating seniors to NAMA’s annual convention being held that year in Kansas City. I interviewed with several companies’ representa- tives. The most impressive to me was Ralph Schobert who wasMarketing Director of ACCO SEED (which changed its name to Paymaster was acquired by Cargill then re-sold to Dow AgroSciences as part of itsMycogen Seeds unit). I must have said the right thing (plus I had worked hard getting intern- Lynn Henderson Publisher ships during my college days), because one week later I was offered not just a “position,” but my dream job: Advertising and CommunicationsManager. I would have my own office, phone, typewriter, expense account and business card. Exciting! But my luck didn’t stop there. Ralph also became my mentor. I can see more clearly now that he became a great influence on my life…both business and personal…as he demonstrated how to get things done correctly and honestly. Though he gave me plenty of room to make my own mistakes, he also guided me in building and managing a budget; working with fellow staff members and outside suppliers; learning features and benefits of each seed product we had in a complex offering. He pushed me into public speaking situations and encouraged my participation in industry conferences. I was deeply saddened to learn of his recent passing. After a few years in the seed industry, the lure of ag publishing drew me to the media side of the agri-marketing business. Not everyone is lucky enough to have a mentor. And some in a position to be mentors are simply unwilling to share their knowledge with others. But I believe young men and women who pursue a career in ag-related organizations are very likely to find a guiding hand that can contribute greatly to their future success. So it is my hope that our current ag school graduates will quickly land a job with a mentor who is willing to give them a jump start, just like Ralph did for me. AM THIS MONTH IN Agri Marketing Five Years Ago (2004) •Monsanto discontinues its efforts to introduce Roundup Ready wheat and will concentrate its efforts on corn, soybeans and cotton. • The ag industry prepares for an all-out infestation of Asian Soybean Rust. Ten Years Ago (1999) • CNH is formed with the merger of Case IH and Ford New Holland. Other legacy companies include Sperry, Versatile, Flexicoil, Steiger, International Harvester and Tyler. • ACornell University researcher claims pollen from Bt corn can kill monarch butterfly caterpillars setting in motion the EU’s ban of products containing it. • IMC completes the sale of its retail units to Royster-Clark. Twenty Years Ago (1989) • Rhône-Poulenc forms an animal nutrition division. • Dow Elanco is created as a result of Dow Chemical and Eli Lilly merging their crop protection businesses. Projected first year worldwide combined sales are $1.5 billion and 2,800 employees. • Ciba-Geigy (legacy company of Syngenta) renames its Funks G seed unit Ciba Seeds. AM 6 Agri Marketing s June 2009 is published by: Henderson Communications L.L.C. 1422 Elbridge Payne Road, #250 Chesterfield,MO 63017 Phone: 636/728-1428 FAX: 636/777-4178 E-mail: email@example.com Publisher/Editorial Director ____________________________________________ Lynn Henderson (LynnH@AgriMarketing.com) ph: 636/728-1428, ext. 2001 Managing Editor ____________________________________________ Audrey Evans (AudreyE@AgriMarketing.com) ph: 636/728-1428, ext. 2003 EDITORIAL ____________________________________________ NAMA Liaison Editor Jenny Pickett (firstname.lastname@example.org) AMEditorial Advisory Board: Mike Borel, The Context Network Tim Brackman, National Corn Growern Assn Erika Brandt, AgCareers.com Jim Farrell, Farmers National Company Russ Green, CLAAS Jerry Harrington, Pioneer Hi-Bred Laura Henke, Charleston|Orwig Tommy Jones, John Deere Crop Insurance LauraMayfield,McCormick Company PatMorrow, BASF Steve Rhea, Rhea & Kaiser Brad Schu, Land O’Lakes/PurinaMills Angie Skochdopole, AdFarm BobWilhelm, AdFarm CIRCULATION _________________________________________________ Send subscription inquiries and address changes to: P.O. Box 16123 St. Louis,MO 63105 PRODUCTION _________________________________________________ Design/Layout Audrey Evans Design for NAMA News Jennifer Pickett ADVERTISING SALES ____________________________________________ Advertising Sales and Customer ServiceManager Judith Knoll (JudyK@AgriMarketing.com) ph: 636/728-1428, ext. 2002 AgriMarketing is sent to qualified executives employed by corporate agribusinesses and their communication agencies, farm media, trade associations and others providing services to North American agriculture. Daily news and updates about the Agricultural Industry can be obtained by going to: www.AgriMarketing.com. For a free subscription to Agri MarketingWeekly e-newsletter, go to www.AgriMarketing.com.
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