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Agrimarketing : June 2009
04 Table of Contents:03 Table of Contents 6/12/09 11:32 AM Page 4 JUNE 2009 VOLUME 47 NUMBER 5 WHOLENUMBER 506 18THE SCOOP ON RECRUITING: SOCIAL RESPONSIBILITY 19NATIONAL NAMA NEWS 23PURDUE UNIVERSITY: THE POWER OF PRICE 25COVER STORY: FIRESTONE’S RE-ENGINEERED IMAGE 28CAMA UPDATE: SASKATCHEWAN NEWS inside best of NAMA 35 VALENT’S BIG FOOT 30AGCO: SPEAKING TO, NOT AT, CUSTOMERS 32SYNGENTA: SOARING HIGH ABOVE THE SOUTH 35VALENT: MAKING A “BIG FOOT” PRINT 372009 AG DAY CELEBRATES AGRICULTURE focus on: direct/relationship marketing 38SOLUTIONS FOR AGRI-MARKETERS focus on: the pork producer market 42STATE OF THE PORK INDUSTRY 45THE AG EQUIPMENT INDUSTRY 47 U.S. PFIZER ANIMAL HEALTH PRESIDENT CLINT LEWIS is proudly associated with: 46THINKING OUTSIDE THE BOX: PFIZER ANIMAL HEALTH 50VIEW FROM THE TOP: GEORGIA PACIFIC DEPARTMENTS 10 MARKETING NEWS 6 FOR OPENERS 8 AT CLOSING 12 FYI NEWS & NOTES 14 MEDIA NEWS 15 ASSOCIATION NEWS 17 AGENCY NEWS 48 CALENDAR AGRIMARKETING (ISSN No. 0002-1180), the magazine serves agribusiness management, marketing, sales and communications executives, their ad/pr agencies, ag trade associations and the ag media. Published monthly except combined issues Jan/Feb, July/August, Nov/Dec and semimonthly in Dec (annualMarketing Services Guide) by Henderson Communications LLC, 1422 Elbridge Payne Road, #250, Chesterfield,MO 63017. Phone: 636/728-1428; Fax 636/777-4178; www.AgriMarketing.com. t Subscriptions: U.S., Canada andMexico: 1-year: $45, 2-year: $76; All other countries: 1-year: $72, 2-year: $122 (all funds are U.S.). Allow 60 days for entry of new and renewal subscriptions. For change of address notice, please include label ofmost recent issue or go to www.AgriMarketing.com and update the address. t Copyright 2009 by Henderson Communications LLC. All rights reserved. AGRI MARKETING is a registered trademark and the property of Henderson Communications LLC.No part of this periodicalmay be reproduced or transmitted in any formor by anymeans, electronic ormechanical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the publisher. t Contributors: No responsibility is assumed for unsolicited materials. t To locate topics and obtain past articles: go to www.AgriMarketing.com and access the “Archived Issues” link. t Periodical postage paid at St. Louis,MO, and additional mailing offices. POSTMASTER: Please send change of address to AGRIMARKETING, P.O. Box 16123, St. Louis,MO 63105. Send Canadian post returns to: AGRI MARKETING, P.O. Box 25542, London, ON N6C 6B2. Printed in U.S.A. t Canada Post International PublicationsMail Product (Canadian Distribution) Sales Agreement No. 40025490. PRINTEDWITH SOY INK 4 Agri Marketing s June 2009
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