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Agrimarketing : May 2009 Supplement
24 AG BIZ Lubricants:16 Thinking Outside Box 5/4/09 3:35 PM Page 25 kets such as trucking, construction, and the quick lubemarkets. Leon has encouraged thesemarketing efforts aswell as the development of products such as Cenex natural gas engine oils formethane digesters and landfill gas engines.” Hussain believes another key to CHS success in the lubricants business is its track record of forging long-termtrust and partnerships with customers, suppliers and rivals. “At one pointwewere fiercely competitivewith Farmland, but under Leon’s leadershipwe teamed upwith themto buy additives and base oilsmore profitably. Eventually we created amajor Country Energy joint venturewith them.” Similarly,Westbrock built a pro- fessional relationshipwith the owner of Farm-Oyl Company overmany years; in 2007, CHS acquired the 80-year-old lubricant brand. Long-trusted brand names and cutting-edge thinking are a powerful combination thatwill continue to LeonWestbrock’s push for innovation in the lubricant business,while serving traditional customers evenmore effectively, triggered significant growth in that business. propel the CHS lubricants business forward underWestbrock’s leadership, concludesHussain. “Leon has taken a far-sighted approach to building our energy business in a rapidly changingworld.” AM FOX Sports North congratulates Leon Westbrock 2009 National Agri-Marketing Association’s Agribusiness Leader of the Year May 2009 s Agri Marketing 25