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Agrimarketing : May 2009 Supplement
22 AG BIZ RFD:16 Thinking Outside Box 5/5/09 10:19 AM Page 23 co-op’s bulk petroleumbusiness and provides recommendations for improving storage, delivery and operations. STILL GOING STRONG Recently thewell-established RFD systemadded technology advances in end-user tankmonitoring and onboard truck computer capabilities to further increase the efficiency of its energy product delivery, helping the systemdeliver 26%more gallons in fiscal 2008 than in 2007. “Today, aftermore than ten years, An innovative CHS automated fuelmonitoring and distribution systemis revamping rural fuel delivery with reduced costs, fewer capital requirements and less environmental impact. Over the years, the RFD reengi- neering process has paved theway for other energy initiatives. The CHS LevelManagement programhelps co-opsmonitor fuel tank levels and schedulemore efficient deliveries, for example,while the CHS Envision programconducts an analysis of a our RFDprogramis still growing,” saysOlson. “We’re adding customers and volumes and doingwell in our targeted growth areas.We’re seeing more requests fromfarmers andmore co-ops using RFDas a tool to successfully attract additional customers. “Leon’s goal of findingways to do things better and drive costs out of the systemhas notwavered all these years.” AM May 2009 s Agri Marketing 23