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Agrimarketing : May 2009
54 About Anderson:32 Feature Story 5/13/09 12:32 PM Page 58 2009 NAMA AGRI-MARKETER OF THE YEAR/continued frompage 57 Congratulations! JonAnderson and his teamat OPENROADS 2009NAMA Agri-Marketer of theYear • State of the brand evaluation. • Situation for brand evolution. • Determining unique brand image and identity. • Determining brand personality and character. • Positioning analysis. •Message direction. • Brand fitness regimen (ongoing activities that help the brand strengthen and grow). Initialworkwith any newclient typically startswith the PULSE Branding process. It allows clients to look at their brands both internally and externally. The resulting PULSE BrandingModel becomes the road map for all brandmarketing and communications efforts. GETTING PERSONAL Beyond the basic principles Anderson carries a personalmantra that goes further: • Alwayswork hard in your clients’ best interests and deliver exemplary service. • Followyour gut instincts. • Practicemutual honesty and earned respect. • Take time to give something back for the next generation. •Have passion in everything you do. TIMELINE OF SUCCESS 4-HMember FFAMember,Wisconsin State Officer 1987-1988 andNational Officer Candidate 1989 1992: B.S. inAgriculture Economics fromUniversity ofWisconsin-Madison. During the summerswhile in college, he interned for Ciba-Geigy and DowElanco. 1993: Joins Bader Rutter&Associates, Brookfield,WI. Is on the account teams for Zeneca (legacy company of Syngenta),Merial and Church &Dwight. 2002: CallistoNewProduct Introductionwins Best of Show-Advertising at NAMAawards fromyour friends at 2002: Founds OPENROADS Business Growth and Development Services. 2003: M.S. inMass Communications fromUniversity ofWisconsinMilwaukee. 2009: NamedNAMAAgri-Marketer of the Year. Other activities: Activemember of BadgerNAMA, chairing Badger/Chicago Golf Outing for 10 years www.AgriMarketing.com GlobalHub forAgribusiness 58 Agri Marketing s May 2009 Past President, current Boardmember, University ofWisconsin (UW) Alumni Club ofWaukesha County. Past President and Board of Directorsmember, UWCollege ofAgricultural and Life Sciences Alumni Association. AM • Treat relationships like youwould treat your kids—grow, nurture and handle themwith the greatest care. “All of us can create and execute worthymarketing communications,” Anderson says, “but it is the relationshipswith co-workers, clients, industry partners and customers that truly stand the test of time.” LOOKING AHEAD Anderson concludes, “I have been blessed towork in an industrywhich I love. “Lestwe not take ourselves and everything too seriously I always remember thewords ofmy uncle— a successful entrepreneur in his own right. ‘Be sure to enjoy life, as all this is just something to do between the timewe enter thisworld and the timewe depart.’Have passion for yourwork and be sure not to get so busy that you don’t have time to think. Enjoy life and thiswonderful agri-marketingworld to the fullest.” With tenants like that, the ag industry can expect to see evenmore successes fromAnderson and OPEN ROADS for the years to come. AM
May 2009 Supplement