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Agrimarketing : May 2009
43 Largest Agencies2:44 Largest Agencies 5/13/09 11:37 AM Page 43 AGENCY UPDATE ANNUAL LISTING LARGESTCOMMUNICATIONSAGENCIES Following is Agri Marketing magazine’s annual listing of the 30 largest agencies whose clients are selling products and services to agricultural producers and those involved in the industry and the rural lifestyle market. For a more comprehensive listing of all of the agencies providing to service to the four categories, go to: www.AgriMarketing.com and from the upper left hand corner access the “Archived Issues” link. Then view the 2009 Marketing Services Guide. To be included in the listing, an agency was required to respond to the survey questionnaire. At the request of the participating agencies, “Income” is the stan- dard that is used to report the findings rather than “Billings.” Billings can be calculated in a number of different methods, whereas Income is a more standardized statistic. Income is defined as all revenues received by the agency for performing services on behalf of their client. All amounts shown are in thousands of U.S. dollars. THE CATAGORIES Following are definitions of each category: • Agribusiness: clients that are selling products/services to ag producers, ranchers, and integrators. Also includes the distribution channel, land owners or others specifying products such as veterinarians, nutritionists, crop consultants, professional farm managers, Certified Crop Advisers (CCA), etc. This category includes seed, traits, crop protection, plant nutrients, machinery, animal health, feed, farmstead structures, water management, etc. • Producer-funded: clients that are funded by ag producer or ranchersupported organizations that are selling feed, food, fiber, biofuels, etc. This category includes check-off organizations, industry-related trade associations, co-ops, etc. • Rural Lifestyle: clients that are selling products and/or services to small/hobby/sundowner farmers and consumers that are living in rural areas. • Professional products: clients that are selling products and/or services to the companion animal, turf & ornamental, landscape, golf course, roadway maintenance or similar markets. 5METACOM Carmel, IN 317/580-7540, FAX: 317/580-7550 Agency Income No. of Employees MEDIA USAGE Advertising Public Relations Sales Promotion Direct Marketing Web-Based/ Electronic Mktg Other Agency Total NA 26 Agribusiness NA 22 40% 0% 25% 0% 0% 0% 25% 0% 10% 0% 0% 0% ADFARM Kansas City, MO 816/842-5983, FAX: 816/221-5833 Other Locations: Calgary, AB; Fargo, ND; Guelph, ON New Business Contact: Kathryn Pinke, firstname.lastname@example.org Agency Total 99 Agribusiness Agency Income $12,384 $11,345 No. of Employees 99 MEDIA USAGE Advertising Public Relations Sales Promotion Direct Marketing Web-Based/ Electronic Mktg Other 55% 61% 27% 23% 6% 0% 6% 2% 5% 11% 1% 3% 80% 0% 0% 0% 0% 20% 72% 3% 11% 5% 8% 1% Agribusiness Clients: Agricultural Management Institute; Agrium; Agro; Agro CCE; Agro Equipment Group; Agrotain; Alberta Agriculture and Rural Development; Alberta Association of Agricultural Societies; American Crystal Sugar Co.; Amity Technology*; Bayer CropScience Canada; Bayer CropScience USA; Black Gold Potatoes; Brandt Agriculture; Bunge NA*; Canadian Ag Safety Association; Canadian Cattle Identification Agency; Canadian Farm Business Management; Canadian Hydro Developers; CanadianWestern Agribition; Case IH Roughrider Dealer Network; Cheminova; ProducerFunded $538 Rural Lifestyle $41 $460 Professional Products 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% ProducerFunded NA Rural Lifestyle NA Professional Products NA CNH Precision Planting*; Dow AgroSciences Canada; Ducks Unlimited; EMD Crop BioScience; Farm Credit Canada*; Forage First*; Fountain Tire; Gencor Inc./Gencor Foods; Heritage Angus Beef; Hubbard Feeds; Hyland Seeds; Intervet; James Richardson International; Miller Milling; National Australia Bank; Novartis Animal Health; Novus International; Nutreco Canada; Outstanding Young Farmers; PIC; Pike Management; Plains Grain & Agronomy LLC*; Pork Marketing Canada; Pulse Canada; RBC Royal Bank; Red River Valley Fair/Big Iron; Sheyenne Tooling and Manufacturing; Spitz Sunflowers; Taiga; Titan Machinery*; Titan Tire; Viterra;Wil-Rich LLC;Wyeth Animal Health Producer-Funded Clients: Alberta Beef Producers; Alberta Livestock Meat Association; American Hereford Association; Canadian Seed Growers Association; Canadian Seed Trade Association; Flowers Canada; Gencor/Gencor Foods; Golden Growers Cooperative; Holland Marsh Growers Association; Illinois Soybean Association*; Minnesota Association ofWheat Growers*; Minnesota Corn Growers Association*; North Dakota Corn Growers Association; North Dakota Soybean Council*; Northern Food Grade Soybean Association*; Ontario Corn Producers’ Association; Ontario Ministry of Agriculture, Food and Rural Affairs; Ontario Pork; OntarioWheat Producers’ Marketing Board; Pork Marketing Canada; United Farmers of Alberta; United Potato Growers Rural Lifestyle Clients: Canadian 4-H Council Professional Products Clients: Bayer Animal Health U.S.*; Canadian Agriculture Hall of Fame ARCHER>MALMO Memphis, TN 901/523-2000, 800/535-8943, FAX: 901/523-7654 New Business Contact:Mary Lynn Gratzer, email@example.com Agency Total Agency Income No. of Employees NA 100 Agribusiness NA 12 ProducerFunded NA Rural Lifestyle NA NA Agribusiness Clients: Helena Chemical Company* (2007); Southern Cotton Ginners Association* (2007); Valent USA Corp. (2001) (more on page 44) All dollar amounts are reported in U.S. thousands. * Denotes projects only. May 2009 s Agri Marketing 43 Professional Products
May 2009 Supplement