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Agrimarketing : May 2009
28 CAMA Update:18 CAMA Update 5/13/09 11:21 AM Page 28 CAMA UPDATE ONTARIONEWS H INDUSTRY UPDATE by PaulMahon, Ontario Farmer Publications istorically Ontario has producedmore agricultural production than any FIRST AMONG FARMERS FIRST AMONG ADVERTISERS other Canadian province. Over 100 commodities come from Ontario, fromthe cattle ranges of Grey-Bruce, to the dairy stronghold of Oxford County, the fruit belt ofNiagara, the hog concentration of Perth and Middlesex counties—and the tomato fields of the southwest and the vast industry under glass of Leamington’s greenhouse industry. All of it is produced in the nar- University of Guelph CAMA teammembers gather following their presentation at the 2009 NAMA Student Marketing Competition. to help themas they look forward to next year’s competition. rowtemperate soils of the Great Lakes basin,which alsomanages to be one of themost densely populated areas ofNorthAmerica. This is a huge and diversemarket forwhich Ontario agriculture iswell-poised to deliver. It alsomeans Ontario farmers pull off the tight compromise of producing the value they do in the very shadowof this hugemarket. Ontario farmers have towork closely as stewards and citizens tomanage their farms among this huge population. It hasmade us leaders in animal and crop stewardship aswe prove to our urban neighbours that we are doingworld-class food production “right next door.” UNIVERSITY OF GUELPH TheGuelph CAMAStudent Chapter competed against 29 other universities in the 2009NAMA StudentMarketing Competition in Atlanta,GA. They chose tomarket WillowgroveHill Farms hot dogs which they called “Hill Top Sizzlers.” The students sawit as a great ALWAYS YOUR FIRST CHOICE 1-800-667-7776 product to promotewithin Ontario because of the numerous beneficial health attributes of omega-3 and seleniumand local nature ofWillowgroveHill Farms. Although the teamdid not advance past the preliminary round, they learned some valuable lessons and hopefully picked up a fewtips 28 Agri Marketing s May 2009 ALBERTA CHAPTER REVIVED After several years, theAlberta CAMA Chapter hosted its firstmeeting in April atOlds College,Olds,AB. Over 60 people attended the net- working social andmeetingwhere they learnedmore about CAMAand discussed an action plan for the newly revivedAlberta Chapter. The guest speakerwas SteveWarme, Woodruff Sweitzer Calgary. Formore information about the Alberta Chapter, contact Jack Zenert at firstname.lastname@example.org. BEST OF CAMA Check out the newBest ofCAMA 2009Web site atwww.bestofcama.com. The newsite contains information about entries, rules and regulations, hotel and travel, banquet and event details. Plan your next trip toNiagara Falls,ON,November 5, 2009. Formore information, contact Mary Thornley at email@example.com. UPCOMING EVENTS FOR ONTARIOMEMBERS August 18, 2009 CAMAOntarioAnnual General Meeting & Golf Tournament Guelph, ON September 15, 2009 CAMAOntariomeeting at Canada’s Outdoor FarmShow Woodstock, ON
May 2009 Supplement