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Agrimarketing : May 2009
Blank Ad Master:Blank Ad Master 3/9/09 2:37 PM Page 1 Center for Food & Agricultural Business at Purdue University A GRIB USINESS MANA GEMENT EDUCA TION May 28–29 Sales Management and Leadership Discuss important talent management topics, such as recruitment, development, retention and managing the Millennial generation Discover techniques for understanding and managing the culture of your organization Learn and practice techniques for coaching when limited time is available June 11–12 Precision Selling: Building Relationships with Large Farmers Discover what factors and influences shape decisions made by large producers Learn how to evaluate growth potential and management ability as criteria for evaluating customers Map the touchpoints your company has with key clients and develop a plan for creating a consistent message to the customer September 15–17 Structuring Decisions: Innovating through Turbulence Learn to take a more reasoned, systematic approach to making decisions and mitigating downside risk Identify the most common psychological traps to avoid in making decisions Understand how to frame alternative futures and map your assumptions Discover techniques to maintain current business while also driving future growth October 12–16 Strategic Agrimarketing Build a strategic model for analyzing marketing decisions Examine market segmentation approaches and discuss the uses for each Provide you with a new lens for analyzing current market problems Explore new tools for evaluating strategy and making decisions LEARN MORE OR REGISTER ONLINE (765) 494-4247 | WWW.AGECON.PURDUE.EDU/CAB Center for Food and Agricultural Business EA/EOU
May 2009 Supplement