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Agrimarketing : May 2009
19 NAMA:25 NAMA 5/13/09 11:12 AM Page 19 National NAMANews News and information for members and friends of NAMA Upbeat Mood and Knockout Sessions Bring Sizzle to Atlanta 2009 AGRI-MARKETING CONFERENCE A HIT WITH ATTENDEES AND EXHIBITORS What’s Inside: 2009 AGRI-MARKETING CONFERENCE RECAP AND PHOTOS NAMA HONORSTHE BEST IN LEADERSHIP A struggling economy couldn’t dampen the spirits of the agri-marketing professionals who converged upon Atlanta for the 41st annual NAMA Agri-Marketing Conference. Positivity reigned on the trade show floor and throughout the keynote and breakout sessions, which were packed both days ofthe conference. “I had a lot ofconversations with people throughout the conference, and the consensus seems to be that business is going well. Everyone’s hanging in there and excited to learn about what’s new and what’s on the horizon,” said Jenny Pickett, NAMA Executive Vice President/CEO. Scott McKain enlightened the audience with his innovative ideas on differentiation. Andy Cohen, Second General Session Keynoter, involves Joe McWilliams, Fastline Publications, in his magic trick. Attendees also flocked to purchase books written by keynote speakers and session leaders. Pickett shared that book sales were up quite a bit this year, thanks to the dynamic presentations by leading-edge thinkers like Scott McKain, Vice Chairman ofObsidian Enterprises. McKain shared new strategies for helping businesses stand out from their competition and maintain relationships with discerning customers. For a full conference wrap-up, please visit the newly redesigned NAMA website at www.nama.org. Thanks for a great time in Atlanta! May 2009 s AgriMarketing 19
May 2009 Supplement