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Agrimarketing : May 2009
14 Agencies:12 Agencies 5/13/09 11:01 AM Page 14 AGENCY NEWS McCormick Co. is chosen to develop and implement communications programs for the newly createdUnited SorghumCheckoff Program(USCP). Acc’t Exec JillGoodrichwill direct the day-to-daywork forUSCP andwill be assisted by a teamdrawn fromseveral ofMcCormick’s sister operations. Becker Underwood names McCormick Co.,McCormick Global Communications and Mariposa Partners as communications agencies of record for its U.S. and Canadian inoculants and seed enhancements business units. U.S.Acc’t Lead is Russ Berndt, CanadaAcc’t Lead is Len Kahn, U.S. PR is led by Carol Anderson and Gary Vincent, Canada PR is led by AndrewDouglas, U.S.Media is led byMargi Ainsworth and Canada Media is led by Zach Tassell. The United SorghumCheckoff Programselects Broadhead + Co to launch its domestic demand building campaign. The agencywill provide domes- ticmarketing strategy for the new sorghumcheckoff program. Initially workwill focus on growing the use of sorghumfor ethanol and aswell as opening newedible-usesmarkets for crops. Also, the agencywill partner with the Renewable Fuels Association building infrastructure for ethanol distributionwithin key sorghumgeographies. HughWhaley is theAcc’t Lead. TomDibaccowill lead the PR. Reid Stella joinsWoodruff Sweitzer as VP/Assoc Creative Dirwhere he willwork fromthe agency’s Kansas City,MO, offices. For the fourth year in a row, AdFarm is named one of the “BestWorkplaces in Canada” for 2009. In addition, it is ranked number four on the 2009 list of Canada’s “BestWorkplaces forWomen.” The list is compiled by theGreat Place toWork Institute Canada. Osborn&Barr (O&B) promotes Michael Turley to CEO. Former CEO Steve Barrwill assume the role of Chmn of a new 14 Agri Marketing s May 2009 Board of Directors thatwill be organized and appointed later this year. As CEO, Turleywill chair the agency’s current executivemanagement team, including CFO Rhonda Ries-Aguilar and Chief Creative Officer Cheryl Bergeronwhich will cover day-todaymanagement of the agency. Turleywillwork closelywith Barr and JoeOsborn, founding partners of O&B, to develop and guide longtermstrategy. Osborn, current President,will Turley change his title to Partner.Hewill continue providing counsel to O&B’s Chief Creative Officer and supporting client service. Both Osborn and Barrwill remain active in O&BMethod, a business unit that focuses on servicing its channelmarketing and business-to-business clientswho aren’t in the ag or ruralmarkets. Brenda Cavanaugh joins theWI office of TheHondoGroup asAss’t Acc’t Exec. Shewaswith Accelerated Genetics and The Country Today. Joining the FortWorth, TX, office is Jennifer Poyner as a Graphic Design Intern, and KristenMalone whowill serve as aMktg and Copywriting Intern. Rhea + Kaiser Marketing Communications (R+K) promotes Robert Landa to VP/Exec Creative Dir. In his newposition, Landawill oversee all creative directors and staff aswell as the production and graphics departments. He joined the agency in 2002 and Landa assumes his newposition fromR+K co-founder Van Kaiser,whowill maintain a 50%ownership stake in the privately held agency. Prior to R+K, he had beenwith Daily Updates on www.AgriMarketing.com marchFIRST, Young&Rubicam and Bagby&Co. With help fromthe agri-market- ing community the agency raises $1,800 for the Agri-Business Educational Foundation during the 2009National Agri-Marketing Association conference. The promotion, called “R+K Q+A,” consisted of a series of questions that conference attendeeswere encouraged to answer via textmessage.With each textmessage received, R+K donated 50 cents to ABEF,which provides training, internships and scholarships to agribusiness students. TheMNTurkey Research and Promotion Council (MTRPC) honorsGroup Leaf LLC,Hudson, WI, as its 2009 Turkey Promoter of the Year. Accepting the award on the agency’s behalfwas its PresidentGreg Leaf. Leaf Quarry Integrated Communications introduces Idea Exchange—a new blog formarketers—to provide a platformfor knowledge sharing on marketing trends and tools. For more information, see www.Idea Exchange.Quarry.com. LoriMaude joins Karwoski& Courage Public Relations andMartin| Williams, Inc. as anAcc’t Supvr on PfizerAnimal Health. Shewaswith the American Gelbvieh Association. Maude Charleston|Orwig, Inc. (C/O), names Christine Rudella as anAcc’t Supvr for the PfizerAnimalGenetics business and assist in strategic planning for C/O’s agricultural clients. Shewaswith AvicomMarketing Communications. AM
May 2009 Supplement