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Agrimarketing : May 2009
12 Media News:18 Media News 5/13/09 11:00 AM Page 12 MEDIA NEWS North American Agricultural Journalists (NAAJ) announces thewinners of its awards program held in conjunctionwith its annual meeting. Multiple first, second and third placewinners include:DTN/ Progressive Farmer-5; Reuters-3; Bloomberg-2, and Kearney (NE) Hub-2. First placewinners include: • Glenn CunninghamAgWriter of the Year—Steve Buist, Hamilton Spectator (Ontario) •News—Jonathan Knutson, The Forum(Fargo,ND) • SpotNews—Chris Clayton, DTN/Progressive Farmer • Features—Alan Bjerga, Bloomberg News • Column &Analysis—Christine Stebbins, Reuters • Series—Steve Buist, Hamilton Spectator (Ontario) FarmJournalMedia (FJM) expands its Database Strategies Division, addingDaveWilson as VP,New Business Development.He has beenwith FarmMarket iD, Farm Progress andmost recently ran his own database consulting business. Also, FJMlaunches a newdata- basemenu that offers clients either FarmJournal foundation data (with 100 points of crop, livestock, demographic and psychographic data); the Government Compliance data (FarmService Agency)with detailed field-level reporting, or the fullyintegrated combination of both databases nowcalled FarmReach. The editors ofminOnline name FJMas one of 14Most Engaged Media Brands. Awardwinners fromboth con- sumer and B2B brandswere recognized for developing a deep level of involvement, familiarity and love between themselves and their audiences. FarmProgress enlarges itsNebraska HuskerHarvestDays exhibit space with an additional street. Last year’s showexhibit spacewas sold out. National Hog Farmer changes the name of its electronic newsletter, North American Preview, to National Hog Farmer’sWeekly 12 Agri Marketing s May 2009 Previewand introduces a new design. To receive a copy, go to: www.nationalhogfarmer.com. Successful Farming promotes Curt Blades to Sales & MktgMgr. Hewill direct andmanage all interactive advertising and sponsorship programs online and at www.agriculture.com.Hewill also be responsible formanaging and establishing strategic direction for Successful Farming’s research database, and trademarketing activities. Bladeswill continue to oversee Blades WWW.TURNS 20 by Joe Dales, www.Farms.com the Successful Farming direct response advertising efforts, andwillmaintain an existing client base. minOnline namesAgriculture.com’s “Combine Combat” one of top five B2B games. The JohnDeere-sponsored game uses Deere logos as power-ups and has players collect newproducts as bonus points all thewhile informing themof product benefitswhile they players harvest a field ahead of the computer-controlled rival. DTN announces enhancements to www.dtnprogressivefarmer.com offering more news commentary, blogs and online videos. The new design includes scrolling headlines, realtime news updates, customized weather forecasts, access to articles from The Progressive Farmer publication and three regularly updated online videos covering agriculture markets, news and weather. Additional features include an expanded news archive, customized weather information and a full suite of e-newsletters. Ogden Publications relaunches its Capper’smagazine as a bimonthly glossymagazine for the rural-lifestyle community as theMidwestern companion to its sister publication Grit, which converted froma newsprint tabloid to glossymagazine nearly two years ago. Combination buys are available to advertisers. TheWorldWideWeb is officially 20 years old.Wikipedia defines it as a very large set of interlinked hypertext documents accessed via the Internet.With a web browser, one can viewWeb pages thatmay contain text, images, video, and othermultimedia and navigate between themusing hyperlinks. Using concepts fromearlier hypertext systems, theWebwas started in 1989 by the English physicist Sir TimBerners-Lee, nowthe Director of theWorld WideWeb Consortium, and later by Robert Cailliau, a Belgian computer scientist,while bothwereworking at CERNin Geneva, Switzerland. TheWeb has undergone an incredible evolution—it is continuing to change. But even amongst this constant evolution—marketing and public relations fundamentals should still apply. You can tell a great deal about an organization by its onlinemarketing. Is itsWeb site old fashioned—still just brochure-ware fromthe 1990s? Does it feature cool onlinewidgets, but not actually havemuch useful information on it? Is it messy orwell structured? If your organization’s homepage is confusing, then don’t expectWeb site visitors to find the information they are looking for—and don’t expect yourWeb site to be a successfulmarketing tool. AM Daily Updates on www.AgriMarketing.com Vance Publishing Corp.’s Produce Div. (VPPD) enters into a strategic partnershipwith The AgPlus Network, LLC and its related entities, Associated Produce Services and FreshLink. AgPluswill carryUSDAcommod- ity pricing data and reporting, news, data, and other criticalmarket information fromVPPDbrands on itsWeb site. VPPDwill provide sales andmarketing support toAgPlus. AM
May 2009 Supplement