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Agrimarketing : May 2009
Blank Ad Master:Blank Ad Master 5/1/09 4:18 PM Page 1 YOUR CUSTOMER’S CHOICE Then s Now s Tomorrow In Print - On Air - Online. Whatever the medium, your customer’s choice is clear. PRINT What farm magazines or farm newspapers, including crop or livestock publications, do you remember reading in the last 30 days? Farm Journal Successful Farming Farm Progress Progressive Farmer 35.6% 30.9% 23.5% 54.4% TELEVISION Could you give me the names of any farming or ranching television programs you watched within the last week on local, cable or satellite television? (100+ mentions) AgDay Ag PhD U.S. Farm Report ThisWeek in AgriBusiness Successful Farming Machinery Show 1.4% 2.6% 7.0% 6.4% 5.8% INTERNET Which, if any, Web sites featuring agribusiness information are most valuable to you? AgWeb Local co-op elevator CBOT Weather site DTN 3.8% 2.85% 2.29% 2.04% Source: “2008 National Producer Media-Use Wave Study,” conducted for the National Association of Farm Broadcasting by Ag Media Research: February, April & September 2008. 5.27% Farm Journal Media was recently honored as one of MinOnline’s Most Engaged Media Brands. In the company of other esteemed franchises such as Business Week, ESPN, Forbes, Better Homes and Gardens and Martha Stewart Living, Farm Journal Media is truly honored to be recognized for how the company extends itself to its audience. For more information, visit: www.minonline.com/awards/most_engaged_media_brands_2009 Contact Your Farm Journal Media Representative and Get Your Brand Engaged. (847) 318-7024 PRINT s INTERNET s DATABASE s EVENTS s TELEVISION www.farmjournalmedia.com
May 2009 Supplement