by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : May 2009
04 For Openers:04 For Openers 5/13/09 10:53 AM Page 4 FOR OPENERS PROGRESS? These are challenging times, once again, for many segments of the agricultural industry. The misnomer of the H1N1 flu virus threw a left hook at the pork business just as it was beginning to successfully live with high feed prices. The ethanol industry, which had used 23% of the nation’s corn crop is reeling. Many fertilizer dealers got on the wrong side of the product’s price spike last summer. On top of that, a late crop has been thrown into the mix, threatening lower yields. It takes a true optimist to see good times ahead. But is published by: Henderson Communications L.L.C. 1422 Elbridge Payne Road, #250 Chesterfield,MO 63017 Phone: 636/728-1428 FAX: 636/777-4178 E-mail: email@example.com Publisher/Editorial Director Lynn Henderson Publisher that’s what it takes to be in this industry. In a recent copy of the Donald Danforth Plant Science Center “The Leaflet” newsletter,William Danforth, Chairman of the Center, retired Chancellor ofWashington University and grandson of Ralston Purina’s founder wrote, “We need not give up our hopes or our dreams or our resolve. Indeed, most of the great human accomplishments, from our American democracy to our local St. Louis Arch, started with a dream that was then made real by ambitious planning and hard work. “We can strengthen our resolve by remembering that, whatever our per- sonal weaknesses or the flaws of our fellow humans, we have together made the world better. “Cemeteries are no longer filled with the graves of babies or of women in their childbearing years. Our children and grandchildren are almost all alive, well-fed and in good health. During the 20th century the life expectancy of an average American increased by 30 years. “Not one of these accomplishments has been easy.We humans still have our problems and our troubles, but compared with our ancestors, we live in an earthly paradise. “The challenge then for these stormy times is to dream and hope and plan and work hard so as to pass on even more blessings to those who come after.” So, yes.We are making progress. Americans know freedom is not free and those of us in agriculture know progress is not easy but for every challenge we are presented there is an opportunity for the savvy agri-marketer. And the way 2009 is shaping up, there are plenty of opportunities. AM THIS MONTH IN Agri Marketing Five Years Ago (2004) • Bayer CropScience purchases from Crompton the remaining 50% of Gustafson it did not already own for $124 million. • Cargill Animal Nutrition acquires Agway’s Feed and Nutrition business. • Farmcraft, a professional farm management firm headquartered in Oxford, IN, merges with Farmers National Co. • ZimmComm is formed by Chuck and Cindy Zimmerman. Ten Years Ago (1999) • Seed companies and CropLife America submit to EPA a “refuge” plan which requires a portion of their fields to conventional corn hybrids when hybrids containing insect resistance traits are also being planted. • Cenex/Land O’Lakes acquires the distribution business of Terra. • Fergie Ferguson, first Exec Dir of NAMA(part time) and retired Chicago branch manager for Successful Farming magazine passes away. Twenty Years Ago (1989) • The largest communications agencies serving agricultural accounts are: CMF&Z;MillerMeester, Bader Rutter, Rumrill-Hoyt and Bozell. • The top five winners of Best of NAMAare: 17—Mobay (now Bayer CropScience); 16—John Deere; 15—Ciba Geigy (now Syngenta); 11— Pioneer, and 10—American Cyanamid (now BASF). AM 4 Agri Marketing s May 2009 ____________________________________________ Lynn Henderson (LynnH@AgriMarketing.com) ph: 636/728-1428, ext. 2001 Managing Editor ____________________________________________ Audrey Evans (AudreyE@AgriMarketing.com) ph: 636/728-1428, ext. 2003 EDITORIAL ____________________________________________ NAMA Liaison Editor Jenny Pickett (firstname.lastname@example.org) AMEditorial Advisory Board: Mike Borel, The Context Network Tim Brackman, National Corn Growern Assn Erika Brandt, AgCareers.com Jim Farrell, Farmers National Company Russ Green, CLAAS Jerry Harrington, Pioneer Hi-Bred Laura Henke, Charleston|Orwig Tommy Jones, John Deere Crop Insurance LauraMayfield,McCormick Company PatMorrow, BASF Steve Rhea, Rhea & Kaiser Brad Schu, Land O’Lakes/PurinaMills Angie Skochdopole, AdFarm BobWilhelm, AdFarm CIRCULATION _________________________________________________ Send subscription inquiries and address changes to: P.O. Box 16123 St. Louis,MO 63105 PRODUCTION _________________________________________________ Design/Layout Audrey Evans Design for NAMA News Jennifer Pickett ADVERTISING SALES ____________________________________________ Advertising Sales and Customer ServiceManager Judith Knoll (JudyK@AgriMarketing.com) ph: 636/728-1428, ext. 2002 AgriMarketing is sent to qualified executives employed by corporate agribusinesses and their communication agencies, farm media, trade associations and others providing services to North American agriculture. Daily news and updates about the Agricultural Industry can be obtained by going to: www.AgriMarketing.com. For a free subscription to Agri MarketingWeekly e-newsletter, go to www.AgriMarketing.com.
May 2009 Supplement