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Agrimarketing : April 2009
: #1 ‘BUCKITUP’FORMILITARYFAMILIES N by Den Gardner,Executive Director,Project EverGreen ational non-profit organization Project EverGreen is funded by many of the supplierswho ser- vice the agribusiness industry. Fromchemicals to seed to equip- ment to fertilizer and other seg- ments, green industry end-user companies are serviced by leading agribusiness suppliers. In addition, a number of ag retail dealers across the country service homeowners in small towns and suburban areas across the countrywith lawn and landscaping services. Project EverGreen’s latest initia- tive, ‘Buck It Up forMilitary Families’ gives any consumer or business the opportunity to show their appreciation for active-duty military families across the nation. Asingle dollar (or $5 or $10) dona- tionmade between nowthrough Armed Forces Day (May 16th)will be used to expand and improve Project EverGreen’s signature pro- gram, GreenCare for Troops. NATURALCOLLABORATION The ‘Buck it Up’ programis a natural programfor agribusiness and the green industry to collaborate together on to help ourmilitary fam- ilies. ‘Buck It Up’was created as a fundraising programto support Project EverGreen’s nationally recog- nized GreenCare for Troops pro- gram,which provides free lawn and landscape services to familieswhose major breadwinner is currently serv- ing in active duty. All proceeds collected between nowandMay 16thwill be used to: • Create scholarships formilitary familymembers seeking a career in the horticulture industry. • Increase our infrastructure to better handle the 7,500military families and 2,100 volunteers currently par- ticipating in GreenCare for Troops, and Enhance the free lawn and landscape services being provided. As part of the GreenCare for Troops program, ‘Buck It Up’ is help- 60 Agri Marketing s April 2009 ing to eliminate the burden ofmain- taining a lawn and landscape for 7,500military familieswhile their loved one is away fromhome. In just three years, 2,200 contractors, lawn and landscape providers and others have volunteered time and resources —frommowing lawns to laying sod, tree removal to landscape design andmaintenance services for fami- lies across the United States. Because of its success, the GreenCare for Troops programhas received national attention andwas featured on “NBC Nightly News” and theNBCweekend benefits ofwell-maintained green spaces. Itsmission is to: Preserve and enhance green space in our commu- nities for today and future genera- tions. Tofulfill this goal, Project EverGreen utilizes grassroots efforts, including GreenCare for Troops, playing field renovations and EverGreen Zones to encourage con- sumers to do their part to sustain the green spaces in their lives—where theywork, live and play. In addition Project EverGreen sponsors YEA! (Yard Enthusiasts of America), www.yardenthusiasts.com, an online community designed to provide Volunteers donate time andmaterials to landscape amilitary family’shome. edition of the “Today Show” last fall. You can learnmore about the GreenCare for Troops program, and viewthis news story at www.projectevergreen.com. THEMISSION Project EverGreenwas established by contractors, golf superintendents, green industry trade associations, suppliers/distributors,media com- panies and others affiliatedwith the green industry to educate and informconsumers about the envi- ronmental, economic and lifestyle information and interaction on a wide range of lawn and landscaping topics. Toget your family or your busi- ness involved and help sustain the green industry,donate to Project EverGreen’s ‘Buck It Up’ initiative by visiting www.projectevergreen.com, or by calling 877/758-4835. You can also support the ‘Buck It Up’ programby visiting “Join the GreenCare for Troops” on FaceBook and help spread theword to your online friends. AM
May 2009 Supplement