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Agrimarketing : April 2009
Specialty Public Relations Campaign CLIENT: Bayer Animal Health, Shawnee, KS—Eric McEwen AGENCY: Fleishman- Hillard, Inc., Kansas City,MO —Brian Cox, Liz Hawks, and Abby White MESSAGE: To raise consumer awareness of the dangers of feline heartworm disease, while focusing on the importance of prevention and protection. To drive consumers and their veterinarians to choose Advantage Multi for cats as an effective solution for disease prevention. AUDIENCE: U.S. cat owners MERIT:Merial Ltd. / Bader Rutter & Associates, Inc. NATIONAL FINALISTS: Merial Ltd. / Bader Rutter & Associates, Inc. (2) Valent U.S.A. / archer>malmo Dow AgroSciences / Bader Rutter & Associates, Inc. Companion Animals Campaign Element CLIENT: Novartis Animal Health, Greensboro, NC—Sheila Parks AGENCY: Colle+McVoy, Minneapolis, MN—Danny Skalman MESSAGE: Prescribing Deramaxx for canine arithritus patients enables them to participate in activities that were once limited by pain. AUDIENCE: Companion animal veterinarians MERIT:Merial / Bader Rutter & Associates, Inc. NATIONAL FINALISTS: Natura Pet Products / Brighton Merial / Bader Rutter & Associates, Inc. (2) Novartis Animal Health / Colle+McVoy Turf and Ornamental Public Relations Campaign CLIENT: Valent, Walnut Creek, CA AGENCY: archer>malmo, Memphis, TN— Meg Brodman MESSAGE: Tourney fungicide is the one fungicide that controls the big three turf diseases that plague golf courses. AUDIENCE: U.S. golf course superintendents and readers of TurfNet.com MERIT: Valent / archer>malmo NATIONAL FINALISTS: Dow AgroSciences / Bader Rutter & Associates, Inc. AgraQuest, Inc. KUBOTA Tractor Corporation / Paulsen Marketing Arysta LifeScience / Woodruff Sweitzer Knox Fertilizer Company / Broadhead + Co. (2) Mobile sponsored by 1. AgriMarketing News 2.Weather 3. Commodity Quotes 4. FarmProgress Friday Powered by iNet Solutions Group Visit the AgriMarketing Mobile FAQs page for questions about mobile application functionality. This service is free to agri-marketers. Powered by iNet Solutions Group www.inetsgi.com AgriMarketing magazine 1422 Elbridge Payne Road, #250 • Chesterfield, MO 63017 636/728-1428 • Fax: 636/777-4178 info@AgriMarketing.com April 2009 s Agri Marketing 59 Get Your News on the Go! Now you can get news and weather for agri-marketers while you are on the go on your favorite wireless mobile device. Away from your computer? Traveling? In an airport? In the middle of a corn field or feedlot? Get a quick update on breaking agri-marketing news and weather. Just open your Web browser and enter www.AgriMarketingMobile.com.
May 2009 Supplement