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Agrimarketing : April 2009
Interactive Marketing Tools CLIENT: Hubbard Feeds, Mankato, MN— Lori Stevermer AGENCY: AdFarm, Fargo, ND—Erin Jarolimek MESSAGE: Hubbard Feeds’ podcasts on swine nutrition are proof the company works for their customers to provide improved profitability and lower risk. AUDIENCE: Pork producers, swine nutritionists, veterinary consultants, and industry media MERIT: AGCO Corporation / Broadhead + Co. NATIONAL FINALISTS: Syngenta Crop Protection / Bos Toronto EMD Crop BioScience / AdFarm (2) Mycogen Seeds / Bader Rutter & Associates Ethanol Promotion and Information Council / Vetta-Zelo Syngenta / Gibbs & Soell Public Relations Web Site—Directed to Farmers, Growers or Ranchers CLIENT: Cattlemen’s Beef Board, Centennial, CO—Lynn Heinze AGENCY: McCormick Company, Johnston, IA— Suzi Sutton- Vermeulen MESSAGE: Tomake beefboard.org more user-friendly through redesign and reorganization while allowing the audience easy access to information. AUDIENCE: Beef and dairy producers and beef industry stakeholders MERIT: Pioneer Hi-Bred / McCormick Company NATIONAL FINALISTS: Case IH / Colle+McVoy Southern States Cooperative, Inc. / In-house Syngenta Crop Protection Canada, Inc. / Bos Toronto FMC Corporation / Nicholson Kovac, Inc. Horizon Ag / Brighton Arysta LifeScience / Woodruff Sweitzer Web Site—Educational Focus, Directed to Consumers CLIENT: American Farm Bureau Federations, Washington, D.C.—Mace Thornton AGENCY: Osborn & Barr Communications, St. Louis, MO— Neil Caskey MESSAGE: The ConversationsonCare.com Web site was built to provide general consumers information about modern animal agriculture. AUDIENCE: Consumers interested in animal agriculture MERIT: National Cottonseed Products Association / Harvest PR & Marketing NATIONAL FINALISTS: CHS, Inc. / Colle+McVoy Wisconsin Livestock Identification Consortium / Filament Marketing, LLC Specialty Advertising Campaign CLIENT: Techpac, Atlanta, GA—Darren Horst AGENCY: Rhea + Kaiser Marketing Communications, Naperville, IL— Neil Johnson MESSAGE: Over ’n Out Fire Ant Killer gives consumers empowerment to deliver unbeatable (implied) control they can count on. AUDIENCE: Homeowners in key fire ant states throughout the Southeast MERIT: Valent / archer>malmo NATIONAL FINALISTS: Merial Ltd. / Bader Rutter & Associates Nestle Purina PetCare Company / Colle+McVoy Dow AgroSciences / Bader Rutter & Associates New Holland Agriculture / Maclay & Shoemaker Graphics McCauley/Ridley Equine Products / Paulsen Marketing Purina Mills, LLC / Swanson Russell 58 Agri Marketing s April 2009
May 2009 Supplement