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Agrimarketing : April 2009
Company Publications—Internal CLIENT: Pioneer Hi-Bred, Johnston, IA— Jerry Harrington AGENCY: McCormick Company, Kansas City, MO—Alan Bell MESSAGE: To create a publication that helps Pioneer sales representatives and dealers do a better job of serving their customers. AUDIENCE: Sales representatives, dealers and customers MERIT: Bayer CropScience / Rhea + Kaiser Marketing Communications Company Publications—Annual Reports CLIENT: West Central, Ralston, IA— Sarah Dorman AGENCY: Innova Ideas & Solutions, Ames, IA—Jenny Peterson MESSAGE: The 2008 Annual Report’s goal was to reflect on the cooperative’s history and project it’s long-range strategy. AUDIENCE: Cooperative members, potential members, business partners, civic organizations, political leaders and special guests MERIT: CHS, Inc. / Colle+McVoy NATIONAL FINALISTS: Progressive Agriculture Foundation / Morgan&Myers National Corn Growers Association / David & Associates Foremost Farms / Morgan&Myers Aurora Cooperative / David & Associates Broadcast News CLIENT: National Cattlemen’s Beef Association, Centennial, CO—Melissa Tessitore AGENCY: In-house MESSAGE: To promote the message of the beef industry’s television show and its continuing focus on education and delivering the message of the National Cattlemen’s Beef Association. AUDIENCE: Cattle producers and ranchers MERIT: Syngenta Crop Protection / Gibbs & Soell, Inc. NATIONAL FINALISTS: John Deere / Blasdel Cleaver Schwalbe Communications Syngenta Seed Care / Martin Williams Pfizer Animal Health / Martin Williams Electronic Publications CLIENT: Specialty Fertilizer Products (SFP), Belton, MO— Melanie Acklin AGENCY: Osborn & Barr, Kansas City, MO—Susan Conroy MESSAGE: Yield Signs provides recent news, updates on product research and marketing efforts and tips for effec- tively selling SFP products. AUDIENCE: Specialty product managers, marketing and sales representatives at SFP distributors MERIT:Mycogen Seeds / Bader Rutter & Associates, Inc. NATIONAL FINALISTS: Merial / Bader Rutter & Associates, Inc. (2) The Almond Board of California / Broadhead + Co. CHS, Inc. / Colle+McVoy (2) April 2009 s Agri Marketing 57
May 2009 Supplement