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Agrimarketing : April 2009
Events—Internal Events CLIENT: Case IH, Racine, WI—Julie Rudnick AGENCY: Morgan&Myers, Waukesha, WI— Ellen LaRose MESSAGE: To demonstrate Case IH manage- ment stability and fulfillment of promises made at the 2007 dealer meeting and to motivate dealers to adopt the mutual success strategies suggested by Case IH. AUDIENCE: Case IH dealer owners, dealership managers, and field personnel MERIT: Syngenta Crop Protection / Gibbs & Soell, Inc. – Raleigh NATIONAL FINALISTS: John Deere Credit / Bader Rutter & Associates, Inc. Boehringer Ingelheim Vetmedica, Inc. / Blasded Cleaver Schwalbe Communications (2) DuPont Crop Protections / Exponent Public Relations Company & Association Newsletters— External to Farmers, Growers & Ranchers CLIENT: Dow AgroSciences, Indianapolis, IN— Kylee Swyers AGENCY: Bader Rutter & Associates, Brookfield, WI—Erik Johnson MESSAGE: To increse awareness, interest and under- standing for Milestone, ForeFront, PastureGard and Surmount herbicides and the benefits of pasture improvement. AUDIENCE: Range + Pasture Steward’s beef-cow operations, its dealer/ distribution channel, public land management agencies, land grant universi- ties, county extension agents MERIT: The Almond Board of California / Broadhead + Co. NATIONAL FINALISTS: Mycogen Seeds / Bader Rutter & Associates, Inc. Arm & Hammer Animal Nutrition / Charleston|Orwig Michigan Farm Bureau / In-house Merial / Bader Rutter & Associates, Inc. FMC Corporation / Nicholson Kovac, Inc. Wyffels Hybrids / The Hondo Group Company & Association Newsletters— External to Dealers CLIENT: Syngenta Crop Protection, Greensboro, NC —Wendell Calhoun AGENCY: Gibbs & Soell, Inc., Raleigh, NC —Allison Thiebaud MESSAGE: To establish Syngenta Crop Protection as a source of reliable, technical information, while promoting Syngenta’s crop protection soybean portfolio. AUDIENCE: Crop input retailers in IA, IL, IN, KS, KY,MI, MN, MO, ND, NE, OH, SD, TN and WI MERIT: Dairy Cattle Reproduction Council / Charleston|Orwig, Inc. NATIONAL FINALISTS: Ethanol Promotion and Information Council / Broadhead + Co. NovaSource / Blasdel Cleaver Schwalbe Communications Rural Community Insurance Services / In-house Company & Association Magazines— External CLIENT: John Deere, Lenexa, KS —Denny McClintic AGENCY: In-house MESSAGE: To produce a quality Rural Lifestyle magazine with editorial content that informs, inspires, and, entertains readers, creating a favorable envi- ronment for Deere & Company’s sales messages. AUDIENCE: Landowners owning up to 200 acres who are not commercial farmers MERIT: BASF Preofessional Vegetation Management / Padilla Speer Bearsley/Winnercomm Inc./Source Publications, Inc. NATIONAL FINALISTS: Syngenta / Gibbs & Soell, Inc. Pfizer Animal Health / Martin Williams Pioneer Hi-Bred / McCormick Company BASF Professional Vegetation Management / Padilla Speer Bearsley/Winnercomm Inc./Source Publications, Inc. AGCO Corporation / Red Barn Publishing, LLC Case IH / Cygnus Business Media Greenstone Farm Credit Services / In-house California Association of Pest Control Advisers / In-house 56 Agri Marketing s April 2009
May 2009 Supplement