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Agrimarketing : April 2009
Persuasive Writing CLIENT: FMC Corporation, Philadelphia, PA—Paul Redhage AGENCY: Nicholson Kovac, Inc., Kansas City, MO—Sally Behringer, April Allenbrand and Kristen Marshall MESSAGE: To relay the importance of the role Furadan plays in the Nebraska corn pro- duction industry. AUDIENCE: FMC Star retailers, distributors, representatives, members of the Nebraska corn-production industry, federal regulators reviewing the Furadan label status, and FMC personnel MERIT: Case IH / Morgan&Myers NATIONAL FINALISTS: Pioneer Hi-Bred / McCormick Company Ethanol Promotion and Information Council / Broadhead + Co. FMC Corporation / Nicholson Kovac, Inc. NATIONAL FINALISTS: Case IH / Morgan&Myers CHS, Inc. / In-house Hubbard Feeds / AdFarm Merial / Bader Rutter & Associates FMC Corporation / Nicholson Kovac, Inc. Bayer CropScience / Rhea + Kaiser Marketing Communciations Pioneer Hi-Bred / McCormick Company TechnicalWriting CLIENT: Valley Irrigation, Valley, NE— Sara Sims AGENCY: Rhea + Kaiser Marketing Communications, Naperville, IL— Amy McEvoy MESSAGE: To compare the benefits of mechanized irrigation with drip and flood irrigation in California with its ongoing drought and labor shortages. AUDIENCE: Key influencers in California including university extension specialists and Pest Control Advisers and producers MERIT: FMC Corporation / Nicholson Kovac, Inc. Events—Customer Events CLIENT: Dow AgroSciences, Indianapolis, IN AGENCY: Fleishman- Hillard, Kansas City,MO—Mark Crouser MESSAGE: To convey the benefits of replacing partially hydrogenated fat in the U.S. diet with Omega-9 oils made from Nexera canola and sunflower to restaurant operators. AUDIENCE: Restaurant owners, operators, culinary experts and restaurant chains MERIT:Monsanto / The Brighton Agency NATIONAL FINALISTS: Merial / Bader Rutter & Associates, Inc. Elanco Animal Health / McCormick Company Bayer CropScience / Rhea + Kaiser Marketing Communications (2) Professional Farmers of America / In-house News Release CLIENT: Cotton Incorporated, Cary, NC—Tom Wedegaertner AGENCY: Harvest PR & Marketing, Portland, OR— Heidi Nelson MESSAGE: To announce the findings of the cotton prospective planting report for 2008-2009 and reinforce cottonseed as an excellent cource of fiber, protein and energy. AUDIENCE: Dairy, feed, cotton and media MERIT: National Cottonseed Products Association / Harvest PR & Marketing April 2009 s Agri Marketing 55
May 2009 Supplement