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Agrimarketing : April 2009
Public Affairs/Issues Management CLIENT: Zinpro, Eden Prarie, MN— Brad Frisvold AGENCY: Confluence Marketing, Red Wing, MN— Tim McKim MESSAGE: To address the issue of sow lameness in commercial swine operations worldwide. AUDIENCE: Leaders in the swine industry MERIT: Illinois Farm Bureau / In-house NATIONAL FINALISTS: Ethanol Promotion and Information Council / Broadhead + Co. Syngenta Crop Protection / Gibbs & Soell, Inc. – Raleigh Dow AgroSciences LLC / Bader Rutter & Associates, Inc. Bayer CropScience / Rhea + Kaiser Marketing Communications Producer Funded Public Relations Program to Ag Audiences CLIENT: American Soybean Association, St. Louis, MO—Jill Wagenblast AGENCY: David & Associates, Hastings, NE— Dave Buchholz, Barry Keller, Andrea McCoy, Jean Bierman, Renee Thomsen and Jessica Rohan MESSAGE: To increase soybean growers’ awareness and understanding of the American Soybean Association (ASA). AUDIENCE: Current ASA members and prospective members MERIT: North Dakota Growers and Utlization Council / AdFarm NATIONAL FINALISTS: The Almond Board of California / Broadhead + Co. United Soybean Board / Osborn & Barr Communications Producer or Company-funded Public Relations Program to Consumers CLIENT: National Cottonseed Products Association, Cordova, TN— Ben Morgan AGENCY: Harvest PR & Marketing, Portland, OR— Heidi Nelson MESSAGE: To increase awareness of cottonseed oil (CSO) as a healthy, trans-free cooking oil among commercial food audiences. AUDIENCE: Food industry media, food media consumers, foodservice oper- ators, food processors, cottonseed/ag industry, NCPA members and stake- holders and consumers/opinion leaders MERIT: Northeast Beef Promotion Initiative – a Project of the Cattlemen’s Beef Board / In-house News or Feature Article CLIENT: Cotton Incorporated, Cary, NC—Tom Wedegaertner AGENCY: Harvest PR & Marketing, Portland, OR— Heidi Nelson MESSAGE: To identify and develop sustain- able, value-added uses for the entire cotton plant—especially the “waste” material after the ginning process, which can be used or recycled, to create something new and valuable. AUDIENCE: Product developers that can benefit from low-cost cotton ginning byproducts MERIT: AGCO Corporation / Broadhead + Co. NATIONAL FINALISTS: GEA Farm Technologies/GEAWestfalia Surge, Inc. / Charleston|Orwig Georgia-Pacific Plant Nutrition / Gibbs & Soell, Inc. DuPont Crop Protection / Exponent Public Relations AGCO Corporation / Broadhead + Co. FMC Corporation / Nicholson Kovac, Inc. Arm & Hammer Animal Nutrition / Charleston|Orwig Pioneer Hi-Bred / McCormick Company Syngenta Crop Protection / Gibbs & Soell, Inc. – Raleigh Cotton Incorporated / Harvest PR & Marketing 54 Agri Marketing s April 2009
May 2009 Supplement