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Agrimarketing : April 2009
Advertising to Agribusiness— Other Elements CLIENT: Swanson Russell, Omaha, NE—Wes Neuhaus AGENCY: In-house— Kathleen Durkin MESSAGE: To entice prospects to review Swanson Russell’s portfolio of select creative materials. AUDIENCE: Clients attending the National NAMA Convention MERITS: Colle+McVoy / In-house NATIONAL FINALISTS: Hoard’s Dairyman / Charleston|Orwig, Inc. (2) AGCO Corporation / Snowden Tatarski One Grower Publishing / In-house Nicholson Kovac, Inc. / In-house Overall Public Relations Campaign CLIENT: Syngenta Crop Protection, Greensboro, NC—Jodie McClement AGENCY: Gibbs & Soell, Inc. – Raleigh, NC—Kerry Henderson and Stephanie Moore; Martin Williams, Minneapolis, MN—Leigh Thiel and Kristina Fenner MESSAGE: To generate interest and enthusiasm for the AVICTA Complete Cotton brand AUDIENCE: Cotton growers, consultants, crop input retailers and the media MERIT: Pioneer Hi-Bred / McCormick Company NATIONAL FINALISTS: Bayer CropScience / Rhea + Kaiser Marketing Communications (2) Winfield Solutions, LLC / Colle+McVoy Merial / Bader Rutter & Associates CHS, Inc. / Colle+McVoy FMC Corporation / Nicholson Kovac, Inc. AGCO Corporation / Broadhead + Co. Cotton Grower Magazine / In-house Overall Public Relations Campaign— Directed to Rural Lifestyle Audience CLIENT: Hubbard Feeds, Mankato, MN— Lori Stevermer AGENCY: AdFarm, Fargo, ND—Erin Jarolimek MESSAGE: To introduce Homestead, a natural line of feeds produced by Hubbard Feeds as a replacement for Tradition poultry feeds. AUDIENCE: Hubbard Feeds dealers, natural and backyard poultry producers Media Relations CLIENT: FMC Corporation, Philadelphia, PA —Paul Redhage AGENCY: Nicholson Kovac, Inc., Kansas City, MO—Sally Behringer, April Allenbrand, and Kristen Marshall MESSAGE: To increase the awareness of the entire FMC portfolio of potato products. AUDIENCE: Agricultural trade media, large acreage potato growers, univer- sity researchers, extension representatives, field men, crop consultants, FMC Star retailers, distributors and internal audiences MERIT: Bayer CropScience / AdFarm NATIONAL FINALISTS: Dow AgroSciences / Bader Rutter & Associates, Inc. (2) Pioneer Hi-Bred / McCormick Company MANA Crop Protection / Freebairn & Company Association of Equipment Manufacturers / Bader Rutter & Associates Pfizer Animal Health / Martin Williams North Dakota Corn Growers and Utilization Council / AdFarm Merial / Bader Rutter & Associates, Inc. April 2009 s Agri Marketing 53
May 2009 Supplement