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Agrimarketing : April 2009
Exhibits CLIENT: DuPont Crop Protection, Lakewood, CO— Jennifer Barnes AGENCY: McCormick Company, Kansas City, MO—Kathy Kavanaugh and Melinda Oberly MESSAGE: DuPont has answers to you changing weed control needs. AUDIENCE: 2008 Commodity Classic attendees MERIT: AGCO Corp. – Massey Ferguson / The Crafton Group NATIONAL FINALISTS: Wild Blue Communications / Paulsen Marketing FMC Corporation / Nicholson Kovac, Inc. Pioneer Hi-Bred / McCormick Company (2) Dow AgroSciences / Bader Rutter & Associates Specialty Fertilizer Products / Osborn & Barr Communications Premium/Specialties CLIENT: Valent, Walnut Creek, CA— Elsa Zisook AGENCY: archer>malmo, Memphis, TN— Leigh Ann Evans MESSAGE: Clutch Insecticide offers top-rated pear psylla control. AUDIENCE: U.S. pear growers MERIT: Syngenta Crop Protection Canada, Inc. / Bos Toronto NATIONAL FINALISTS: FMC Corporation / Nicholson Kovac, Inc. West Central / Innova Ideas & Solutions Valent / archer>malmo CHS / PromoAdvantage Marketing Group Bayer CropScience / Rhea + Kaiser Marketing Communications Monsanto Dairy Business / Osborn & Barr Communications Boehringer Ingelheim Vetmedica, Inc. / Blasdel Cleaver Schwalbe Communications Corporate Identity CLIENT: FMC Corporation, Philadelphia, PA—Paul Redhage AGENCY: Nicholson Kovac, Kansas City, MO—April Allenbrand MESSAGE: To create an identifying mark for Cadet herbicide, a new addition to the FMC corn and soybean portfolio. AUDIENCE: Corn and soybean growers, ag retailers and distributors MERIT: Badgerland Financial, ACA / Stephan & Brady Marketing Communications NATIONAL FINALISTS: FMC Corporation / Nicholson Kovac, Inc. John Deere Renewables – Wind Energy Group / Bader Rutter & Associates, Inc. Pfizer Animal Health / Martin Williams iNet Solutions / Ervin Group EMD Crop BioScience / AdFarm Southern Cotton Ginners Association / archer>malmo Helena Chemical Company / archer>malmo Advertising to Agribusiness— Advertisements CLIENT: North Central NAMA AGENCY: Paulsen Marketing, Sioux Falls, SD— Alicia DeGeest MESSAGE: To invite target audience to NAMA Region III Awards Banquet. AUDIENCE: Agri-marketing professionals and NAMA members in Region III MERIT: Broadhead + Co. / In-house NATIONAL FINALISTS: Hoard’s Dairyman / Charleston|Orwig, Inc. DuPont Crop Protection / Exponent Public Relations Nicholson Kovac, Inc. / In-house The Hondo Group / In-house 52 Agri Marketing s April 2009
May 2009 Supplement