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Agrimarketing : April 2009
Direct Mail—Farmer-directed— Three-Dimensional CLIENT: FMC Corporation, Philadelphia, PA—Paul Redgage AGENCY: Nicholson Kovac, Kansas City, MO—Kristen Marshall MESSAGE: To build aware- ness and consid- eration of the FMC Potato Product Portfolio among the top potato growers in the U.S. AUDIENCE: Top 25 U.S. potato growers MERIT: Syngenta Crop Protection / Martin Williams NATIONAL FINALISTS: Bayer CropScience / Rhea + Kaiser Marketing Communications (3) Dow AgroSciences / Bader Rutter & Associates Pioneer Hi-Bred / McCormick Company Arysta LifeScience / Woodruff Sweitzer Direct Mail—Directed to Dealers, Distributors & Sales Reps—Flat CLIENT: Pfizer Animal Health, New York, NY— Becky Lambert AGENCY: Martin Williams, Minneapolis, MN —Donn Thierer MESSAGE: Pfizer Animal Health is the expert’s source and partner in scours education, providing tools to help support your busi- ness. AUDIENCE: Cow/calf veterinarians MERIT: Bayer CropScience / Rhea + Kaiser Marketing Communications NATIONAL FINALISTS: Westchester Group, Inc. / Charleston|Orwig Inc. Syngenta Crop Protection / Gibbs & Soell Inc. – Raleigh Bayer Animal Health / Bernstein-Rein Advertising, Inc. Pioneer Hi-Bred / McCormick Company DuPont Crop Protection / McCormick Company Valent / archer>malmo Grain States Soya / Paulsen Marketing Direct Mail—Directed to Dealers, Distributors & Sales Reps— Three Dimensional CLIENT: Bayer CropScience, Research Triangle Park, NC—Steve Meister AGENCY: Rhea + Kaiser Marketing Communications, Naperville, IL— Kim Cooke MESSAGE: Scala is a good fungicide for control of key diseases—in any weather situation. AUDIENCE: California tree nut Pest Control Advisors MERIT: Syngenta Crop Protection Canada, Inc. / Bos Toronto NATIONAL FINALISTS: Iowa Soybean Association / In-house Monsanto Company / Osborn & Barr Communications John Deere Risk Protection / Bader Rutter & Associates Valent USA Corporation / archer>malmo DuPont Crop Protection / McCormick Company Merial / Bader Rutter & Associates (2) Boehringer Ingelheim Vetmedica, Inc. / Blasdel Cleaver Schwalbe Communications 50 Agri Marketing s April 2009 Billboards or Other Outdoor Ads CLIENT: AGCO Corp. – Massey Ferguson, Duluth, GA— TammiWecksler AGENCY: The Crafton Group, Atlanta, GA—Crafton Pease MESSAGE: Massey Ferguson has the most efficient, most productive grain handling system in the world. AUDIENCE: Wheat, canola, soy and other grain growers MERIT:Winfield Solutions LLC / Colle+McVoy NATIONAL FINALISTS: CHS, Inc. / Colle+McVoy Wyffels Hybrids / The Hondo Group Pioneer Hi-Bred / McCormick Company (2) Dow AgroSciences / Bader Rutter & Associates
May 2009 Supplement