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Agrimarketing : April 2009
Audio Visual Presentations—Dealers, Distributors & Sales Reps CLIENT: DuPont Crop Protection, Wilmington, DE—Barbara Pandos AGENCY: Exponent Public Relations, Minneapolis, MN—Cynthia Clanton MESSAGE: We are entering a new era; this is an exciting time to be part of DuPont. AUDIENCE: DuPont Crop Protection employees around the world MERIT: Bayer Crop Science / Rhea + Kaiser Marketing Communications NATIONAL FINALISTS: Boehringer Ingelheim Vetmedica, Inc. / Blasdel Cleaver Schwalbe Communications AgStar Financial Services / Broadhead + Co. John Deere / In-house Zinpro Performance Minerals / Confluence Marketing Ontario Agri Business Association / Dog & Pony Productions, Inc. Advertising on the Web CLIENT: Pioneer Hi-Bred, Johnston, IA— Warren Riedesel AGENCY: McCormick Company, Kansas City, MO—Karl Ploeger MESSAGE: Pioneer can help you put just the right product on the right acre. A Pioneer sales professional offers choices, knowledge and support that can make the difference field by field, season after season. AUDIENCE: 250 acre plus growers MERIT: Pioneer Hi-Bred / McCormick Company NATIONAL FINALISTS: Mycogen Seeds / Bader Rutter & Associates, Inc. Pioneer Hi-Bred / McCormick Company John Deere / Fergus/Peters Group Pfizer Animal Health / Martin Williams Merial / Bader Rutter & Associates, Inc. DuPont Crop Protection / McCormick Company Digital Presentations CLIENT: National Cottonseed Products Association (NCPA), Cordova, TN—Ben Morgan AGENCY: Harvest PR & Marketing, Portland, OR— Heidi Nelson MESSAGE: To showcase the achievements of the “Cottonseed Oil Comeback Tour” and familiarize NCPA members with the strategy behind key campaign elements to build excitement for the next phase of the campaign. AUDIENCE: National Cottonseed Products Association members MERIT: Bayer CropScience / Rhea + Kaiser Marketing Communications NATIONAL FINALISTS: DTN / In-house John Deere Agricultural Marketing Center / In-house Intervet/Schering-Plough / Dog & Pony Productions Inc. Direct Mail—Farmer-directed—Flat CLIENT: Pfizer Animal Health, New York, NY AGENCY: Martin Williams, Minneapolis, MN—Sarah Kingsley and Ben Church MESSAGE: To build aware- ness of the Pfizer Animal Health Fresh Cow program and educate Dairy Veterinarians and producers on the importance of having a complete pro- gram that keeps fresh cows producing. AUDIENCE: Dairy producers and veterinarians MERIT: Pfizer Animal Health / Martin Williams NATIONAL FINALISTS: Brillion Iron Works, Inc. / Charleston|Orwig, Inc. Syngenta Crop Protection / Martin Williams (2) Bayer CropScience / Rhea + Kaiser Marketing Communications AgraQuest, Inc. / Fuston Creative DuPont Crop Protection / McCormick Company Monsanto / Osborn & Barr Communications Valent USA Corporation / archer>malmo Boehringer Ingelheim Vetmedica, Inc. / Blasdel Cleaver Schwalbe Communications April 2009 s Agri Marketing 49
May 2009 Supplement