by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : April 2009
Less-than-page Ads—Single CLIENT: UFA Co-operative Limited, Calgary, AB AGENCY: AdFarm, Calgary, AB—Lindsey Radu MESSAGE: To introduce the new line of Carhartt Women’s workwear which was to be merchandised and available in local stores. AUDIENCE: Women purchasing the workwear for work and men purchasing the workwear as gifts MERIT: Bayer CropScience / AdFarm MERIT: New Holland North America / Colle+McVoy NATIONAL FINALISTS: DECCO, Inc. / Broadhead + Co. Tennessee Farmers Cooperative / In-house New Holland North America / Colle+McVoy Brillion Iron Works, Inc. / Charleston|Orwig, Inc. AGCO Corp. – Massey Ferguson / The Crafton Group NATIONAL FINALISTS: AGCO Corp. – Massey Ferguson / The Crafton Group Syngenta Crop Protection / Martin Williams Big Tree Organic Farms / Broadhead + Co. Pfizer Animal Health / Martin Williams Case IH / Colle+McVoy Mahindra Tractors / Richards/Carlberg Bayer CropScience / Rhea + Kaiser Marketing Communications Trade Ads—Single or Series CLIENT: National Cattlemen’s Beef Association, Centennial State, CO—Jane Gibson AGENCY: Ketchum, San Francisco, CA— Tia Woodward MESSAGE: Beef is a versatile protein. Its unique “crave appeal,” suitability for all flavor profiles and day parts, and unparallell profit-building potential make it the perfect foodser- vice menu item. AUDIENCE: Menu decision makers among trend-setting independent restaurants, high-volume chain restuaurants and non-commercial restau- rant operations nationwide MERIT: AGCO Application Equipment Division / Bigelow Advertising NATIONAL FINALISTS: AGCO Application Equipment Division / Bigelow Advertising Pioneer Hi-Bred / McCormick Company Syngenta Biotechnology Inc. / BlackFin Marketing Group Case IH / Morgan&Myers Pfizer Animal Health / Martin Williams Unique Print Advertising CLIENT: Intervet/ Schering- Plough Animal Health, DeSoto, KS—Rick Cozzitorto AGENCY: Swanson Russell, Omaha, NE—Kathleen Durkin MESSAGE: By choosing Orbenin-DC over the competition, you’ll see more milk in the tank by getting cows back in the milking string faster. AUDIENCE: Dairy producers and veterinarians MERIT: Syngenta Crop Protection Canada, Inc. / Bos Toronto NATIONAL FINALISTS: Bayer CropScience / AdFarm Bayer CropScience / Rhea + Kaiser Marketing Communciations Pioneer Hi-Bred / McCormick Company Valent / archer>malmo Monsanto / Osborn & Barr Communications Farm Credit of Western New York / Trout Design Syngenta Crop Protection / Martin Williams Less-than-page Ads—Series CLIENT: Bayer CropScience, Research Triangle Park, NC—Steve Meister AGENCY: Rhea + Kaiser Marketing Communications, Naperville, IL—Kim Cooke MESSAGE: Envidor controls mites of all ages, including eggs, nymphs and female adults. AUDIENCE: California Pest Control advisors and growers (top 40% acres-planted) for tree nuts, tree fruits, grapes and citrus 46 Agri Marketing s April 2009
May 2009 Supplement