by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : April 2009
Advertising Campaign—Directed to Rural Lifestyle Audience CLIENT: UFA Co-operative Limited, Calgary, AB AGENCY: AdFarm, Calgary, AB—Lindsey Radu MESSAGE: Awareness. To ensure targets who participate in these “lifestyle” endeavours are aware that the UFA store in Red Deer has products, services and expertise in their areas of interest. AUDIENCE: UFA customers, hunters, campers, equine enthusiasts and fish- ermen who live in the Red Deer area MERIT:Wild Blue Communications / Paulsen Marketing NATIONAL FINALISTS: New Holland Agriculture / In-house UFA Co-operative Limited / AdFarm Producer or Company-Funded Advertising Campaigns CLIENT: Nebraska Corn Board, Lincoln, NE—Randy Klein AGENCY: David & Associates, Hastings, NE— Dave Buchholz, Barry Keller and Alan Jackson MESSAGE: Nebraska’s corn industry helps drive the economy of the state—and Nebraska corn growers provide Nebraska and the nation with affordable food that is grown responsibly. AUDIENCE: General consumers in Nebraska MERIT: Illinois Farm Bureau / In-house NATIONAL FINALISTS: National Cattlemen’s Beef Association / Midan Marketing Pear Bureau Northwest / Harvest PR & Marketing Winfield Solutions LLC / Colle+McVoy Spreads—Single CLIENT: Dow AgroSciences, Indianapolis, IN —Brett Garrard AGENCY: Bader Rutter & Associates, Brookfield, WI— TomPosta MESSAGE: Intrepid insecti- cide attacks damaging worms like no other. AUDIENCE: Vegetable growers MERIT: Dow AgroSciences LLC / Bader Rutter & Associates NATIONAL FINALISTS: Pfizer Animal Health / Martin Williams Syngenta Crop Protection Canada, Inc. / Bos Toronto Dow AgroSciences / AdFarm AGCO Corp. – Massey Ferguson / The Crafton Group Pioneer Hi-Bred / McCormick Company (3) Valent / archer>malmo Spreads—Series CLIENT: Pioneer Hi-Bred, Johnston, IA— Warren Riedesel AGENCY: McCormick Company, Kansas City, MO—Karl Ploeger MESSAGE: Pioneer can help you put just the right product on the right acre. A Pioneer sales professional offers choices, knowledge and support that can make the difference field by field, season after season. AUDIENCE: 250 acre plus growers MERIT: Syngenta Crop Protection Canada, Inc. / Bos Toronto NATIONAL FINALISTS: Bayer CropScience / Rhea + Kaiser Marketing Communications Bayer CropScience / AdFarm Monsanto / Osborn & Barr Communications Dow AgroSciences / Bader Rutter & Associates Pioneer Hi-Bred / McCormick Company 44 Agri Marketing s April 2009
May 2009 Supplement