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Agrimarketing : April 2009
BEST OF SHOW – ADVERTISING CLIENT: AGCO Application Equipment Division, Duluth, GA—Chris Lund AGENCY: Bigelow Advertising, Atlanta, GA—Rick Radermacher MESSAGE: To make growers aware they can now buy for themselves the same sprayer the pros have been using in their fields for years. The campaign highlights those machine features that provide the most rele- vant benefits to a farmer considering purchasing his own sprayer. AUDIENCE: Professional farmers and growers BEST OF SHOW – PUBLIC RELATIONS CLIENT: Syngenta Crop Protection, Greensboro, NC—Jodie McClement AGENCY: Gibbs & Soell, Inc. – Raleigh, NC—Kerry Henderson and Stephanie Moore; Martin Williams, Minneapolis, MN—Leigh Thiel and Kristina Fenner MESSAGE: To generate interest and enthusiasm for the AVIC- TA Complete Cotton brand AUDIENCE: Cotton growers, consultants, media, Syngenta employees and potential customers BEST OF SHOW – SPECIALTY CLIENT: Valent, Walnut Creek, CA AGENCY: archer>malmo, Memphis, TN —Meg Brodman MESSAGE: Tourney fungicide is the one fungi- cide that controls the big three turf diseases that plague golf courses. AUDIENCE: U.S. Golf course supe- rientendents and readers of TurfNet.com. 40 Agri Marketing s April 2009
May 2009 Supplement