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Agrimarketing : April 2009
JUDGINGTHEINDUSTRY’S HOTTESTIDEAS T he industry’s hottest ideas were on display during the National Best of NAMAjudging, February 20 in Kansas City. Eighteen judges had the difficult task of picking the best of 454 entries. The Best of NAMA, sponsored by the National Agri-Marketing Association, honor the best in agricul- tural marketing communications. Both companies and agencies submit their work for this competition, which is one of the tools used to evaluated creative marketing communications and public relations success in the industry. The regional awards process began in October 2008. Companies and agencies entered their work for the regional competition. Part of the regional entry fee was in turn, returned to the chapter where the person sub- mitting the entry is a member. Entries were then judged in one of six different regions. Overall there were 1,234 entries in the six regions with almost 50 judges partici- pating. These entries were evaluated over a two-day period in November in Kansas City. Judging was held in conjunction with the Trends in AgricultureMeeting. Regional judges were required to have at least three years of industry experience. First place and merit winners from each region were then eligible to advance to the national competi- tion. National judges were required to have five years of industry experience. Judges determine first place and merit winners in advertising and public relations. First place entries are then eligible for Best of Show awards, presented in the areas of Advertising, Public Relations and Specialty Categories. All awards will be presented at the Agri-Marketing Conference and Trade ShowAtlanta on April 15. Special thanks to all the judges and companies that participated. AM BEST OF NAMA NATIONAL JUDGES Steve Aldrich, Martin|Williams Sylvia Bachmann, Mariposa Partners Lynn Balinas, The Hondo Group Glenn Dawes, AdFarm Jon Dutcher, Dutcher & Associates, L.L.C. Jacob Edenfield, Osborn & Barr Communications Steve Engle Cheri Johnson, Broadhead + Company Phil Johnson, Colle+McVoy Lani Jordan, CHS Inc. Christy Luthi, Bader Rutter & Associates Scott McClure, Brighton Agency Klaas Okkinga, VADEMECUM Mike Opperman, Charleston|Orwig Inc. Eric Painter, Rhea & Kaiser Marketing Communications Gary Robertson, Fort Dodge Animal Health Kelly Schwalbe, Blasdel Cleaver Schwalbe Paul Welsh is now available online! To view, go to www.AgriMarketingDigital.com. To receive an e-mail alert when each issue is available, e-mail your request to be added to the list to: info@AgriMarketing.com. 38 Agri Marketing s April 2009
May 2009 Supplement