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Agrimarketing : April 2009
Center for Food & Agricultural Business at Purdue University A GRIB USINESS MANA GEMENT EDUCA TION May 28–29 Sales Management and Leadership ? Discuss important talent management topics, such as recruitment, development, retention and managing the Millennial generation ? Discover techniques for understanding and managing the culture of your organization ? Learn and practice techniques for coaching when limited time is available June 11–12 Precision Selling: Building Relationships with Large Farmers ? Discover what factors and influences shape decisions made by large producers ? Learn how to evaluate growth potential and management ability as criteria for evaluating customers ? Map the touchpoints your company has with key clients and develop a plan for creating a consistent message to the customer September 15–17 Structuring Decisions: Innovating through Turbulence ? Learn to take a more reasoned, systematic approach to making decisions and mitigating downside risk ? Identify the most common psychological traps to avoid in making decisions ? Understand how to frame alternative futures and map your assumptions ? Discover techniques to maintain current business while also driving future growth October 12–16 Strategic Agrimarketing ? Build a strategic model for analyzing marketing decisions ? Examine market segmentation approaches and discuss the uses for each ? Provide you with a new lens for analyzing current market problems ? Explore new tools for evaluating strategy and making decisions LEARN MORE OR REGISTER ONLINE (765) 494-4247 | WWW.AGECON.PURDUE.EDU/CAB Center for Food and Agricultural Business EA/EOU
May 2009 Supplement