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Agrimarketing : April 2009
Fastline Publications promotes Joe McWilliams to Pres.He had been VP/Sls &Mktg and has been with the com- pany for 13 years. Former Pres and Founder, BillHoward, will continue his role as CEO of the company. NayyeraHaq is the newUSDA Press Sec’y.Sheworked on the com- munications teamin the Obama campaign, and prior,was on the communications staffs of CO law- maker John Salazar andMD Con- gressman StenyHoyer. McWilliams RFD-TV premieres “Commodity Wrap,” its newprime-timeweekly “live” television broadcastwhich airs eachMonday at 7:00 p.m. (EST). The programis designed to fur- ther informand advise farmers and ranchers during these times of large price swings andmarket fluctuations in commodity prices and inputs. Its first guestwas U.S. Sec’y of Agriculture TomVilsack. ChrisMather is named the new Dir for the USDAOffice of Communications. Hewas a spokesperson for the presidential inaugural committee and a senior campaign staffer for Vice President Joe Biden. FarmJournalMedia (FJM) restruc- tures its sales staff so that each national accountmanager represents all products includingmagazines, television,AgWeb.com, verticalWeb sites, custommedia and production, and live events, and are supported by internal account execs. The crop basedNationalAccount Managerswill report directly toWill Murphy, Sr VP/Sales and the Live- stock teamwill continue to report to BillNewham, VP, Publisher of the Livestock Division. As part of the re-alignment, FJM appoints Paul D’Anna as a new Nat’lAcc’tMgr. Hewasmost recentlywith Monster.comand priorwith R.H.Donnelley. D’ Anna The editors of FarmEquipment and Rural Lifestyle Dealer provide a newweb-site directory ofmanufac- turers that supply product for the rural lifestylemarket. Formore information, visit www.lesspub.com/cgi-bin/site.pl?rld/ WebsiteLocators. AgriMarketing magazine announces itswww. AgriMarketing Mobile.com service now includes continually updated prices of themajor crops and livestock futures contracts. The service, sponsored by FarmProgress Companies, also includes news fromthe www.AgriMarketing.com Web site and can be viewed onmost wirelessmobile devices such as Web-enabled cell phones, Blackber- ries, SmartPhones, iPhones, etc. AM Novartis AnimalHealth appoints Charleston|Orwig to handle the marketing communications for its farmanimal products. C|Owill pro- videNovartiswith branding, adver- tising, public relations, directmar- keting, electronic and other communications services. Amy Richards is the account lead and LauraHenke handles media. LBi Atlanta is named digital agency of record for Bayer Crop- Science U.S. The global marketing and technology agency will be tasked with outlining a two year strategic “road map” through which it will upate and maintain Bayer CropScience’s six domestic Web sites, develop new digital ini- tiatives, as well as guiding digital emphases within its trade show marketing. 18 Agri Marketing s April 2009 The partnership calls on LBi to assume overallmanagement of bayercropscienceus.com, the com- pany’s flagship domestic site. These effortswill include end-to-end digi- tal solutions, fromcontent develop- ment to programming, quality assur- ance and testing, hosting and server maintenance, tracking and reports, aswell as digital brand support for SEO and SEMinitiatives. Woodruff Sweitzer (WS) is chosen as agency of record byDanuserMachine Company, Inc., Fulton,MO, for its marketing and PR activities. TomApple joinsWS’KansasCity office asVP, BusinessDevelopment. Also,WS’s Calgary office adds Sara BradshawasAcct Exec for Arysta LifeScience. Shewaswith Mantaray Creative and priorworked for CalgaryOutdoor Advertising/ FarwestOutdoor. Lindsay Kennedy joins asAcct Exec on the BayerHealthCare, AnimalHealth account. Shewas formerlywith The Exec- utive Committee, and priorworked for bMod Communications and PharmacyWholesale Services. TrueMedia, Calgary,AB, hires Ed Anderson asAssoc.Media Dir. TrueMedia is an independent media strategy agencywith offices in Canada and the U.S. TheHondoGroup, Ft.Worth, TX, launches a newWebsite www. HondoGroup.com.Highlights of the newWebsite include a showcase of the company's print, design, and brandingwork, and information on newinteractive and greenmarketing services. AM
May 2009 Supplement