by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : April 2009
/continued frompage 14 Monsanto has committed $1million over five years to the program. The joint programin plant breed- ingwill be ready to accept its first students in fall 2009. CLAAS names LeifMagnusson Reg’l Dir— Americas replac- ing Theo Freye who assumes full responsibili- ties as Exec Board Spokesman for the CLAAS Group and Chmn of the Board forNorth America. Magnusson had been Pres of Magnusson Komatsu Forest’sNorthAmerican business. DowAgroSciences announces Duane Canfield has taken on the role ofMktg Specialist for Dow AgroSciences Traits and Germplasm Licensing. He had been Mktg Specialist for PhytoGen cot- tonseed and WideStrike Insect Protection and will retain those responsibilities. TheWord ofMouthMarketing Association (WOMMA) issues changes to its Ethics Code of Conduct to help define best practices, unacceptable prac- tices and baseline rules forword ofmouthmarketing, including: •We practice openness about the relationship between consumers and marketers. Consumers engaged in aword ofmouth programshould dis- close their relationshipwithmarketers in their communicationswith other consumers.Wedon’t tell consumers specificallywhat to say,butwe do instruct themto be open and honest about any relationshipwith a marketer and about any products or incentives that theymay have received. •We requiremarketers to disclose their relationshipswith consumers in relation toword ofmouth initiatives. •We requiremarketers to effectivelymonitor disclosure of consumers involved in theirword ofmouth initiatives. •We stand againstmarketing practiceswhereby the consumer is paid cash by themanufacturer, supplier or one of their representatives tomake rec- ommendations, reviews or endorsements. •We require consumers involved in aword ofmouth initiative to disclose thematerial aspects of their commercial relationshipwith amarketer, including the specific type of any remuneration received. •We require consumers involved in aword ofmouth initiative to disclose the source of product samples or incentives received fromamarketer. •We complywith FTC regulations that state: “When there exists a connec- tion between the endorser and the seller of the advertised productwhich mightmaterially affect theweight or credibility of the endorsement (i.e., the connection is not reasonably expected by the audience) such connec- tionmust be fully disclosed.” • Teaser campaigns are acceptablewhen the average consumerwould rec- ognize the effects as part of amarketing programandwhen there is a planned revelation as part of the initiative. Formore information, go to: http://www.womma.org. AM and general partner. Formore information, go to: Canfield Agroup of investors formMidwest FarmlandPartners, Lisle, IL,whose goal is to consolidateMidwest family farms. It plans to acquire family farms through partnership agreements, whereby the farmers continue to occupy their farmswhile the part- nershipmanages and protects the interests of itsmembers as a group. Under this structure, farmers receive cash and limited partnership inter- ests as payment for their farms and will continue to live on andwork the same farmland. “This is a great option for farm- erswhowant to partially cash out butwho stillwant tomaintain a financial interest in their farm, and continue to live andwork there,” saysNicholas C.Hindman, Midwest Farmland Partners’ CFO 16 Agri Marketing s April 2009 www.midwestfarmlandpartners.com/ farmers. MurrayWise, Founder and Chmn of WestchesterGroup is named a recip- ient of Iowa State Univer- sity’s Distin- guishedAlumni Award. The award honors alumni who are nation- ally and/or internationally recognized for preeminent contributions to their professions or life’swork. His career has included positions Wise with AlliedMills and the Sandage Companies.He also has authored two books on agriculture real estate. Executive search firmKincannon& Reed adds seven newManaging Dirs. John Reasnerwill be based inAZ. Prior,he headed up construction and direction of theHR function for a startup IT consulting company. Ellen von Fangewill be based in Washington, D.C. Shewaswith Terra Industries, and priorworked forGeneral Electric and Blue Cross/Blue Shield. WarrenWardwill be based in Dallas, TX. Hewasmost recentlywith Scott Paper Co., and priorwaswith Ralston Purina LatinAmerica. Tobias Eichberg, based in Darmstadt, Germany. He has beenwith Agritechnica and the Test Center for Agricultural Machinery and Equipment. RemyGoetgheluck, based in Lyon, France. He had beenwith Bayer CropSciences. Jürgen Reckefuss, based in
May 2009 Supplement