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Agrimarketing : April 2009
Editorial Excellence that Delivers Value It’s no secret that ag publications are an information source that ag producers rely on, how- ever few deliver enough value that farmers and ranchers are willing to open their pocketbooks for. These days, a paid subscription speaks volumes about the value of an ag publication. Over 50,000 farmers and ranchers invest in High Plains/Midwest Ag Journal—paying $64/year. Subscribers find value in the timely and relevant content and award-winning editorial. Our writers are constantly scouting the fields, watching the latest market trends, and following the unique production practices that can help producers save time, save money and stay compet- itive in their operations. With their roots in agriculture and their fingers on the pulse of the industry, Journal editors have built a steady relationship with readers and it hasn’t gone unnoticed. In fact, our journalists brought home a total of 23 awards from the Agricultural Media Summit in 2008, 14 AMS awards in 2007, and recognition by the National Federation of Press Women. And as proof that they truly know agriculture, they also brought home the coveted Golden Goat Award for their goat-milking achievements at the 2008 Kansas State Fair. The Journal’s editorial package provides ag producers with the vital information they need to be successful in today’s industry. That’s why 96 percent of Journal subscribers read each and every issue, each and every week, spending an average of two hours with each one. Forty-two percent of readers follow up by clipping an article, visiting a website, or sending in for more information. The awards are nice and are displayed with pride, but what really counts is what our readers think about the job we are doing. They find we are a valued source of balanced and essential in- formation for their business and they continue to invest time reading the Journal each week. That’s the kind of reward that means more to a bunch of farm kids turned editors than any- thing else. And that quality editorial yields quality readership for your advertising dollar—a major reason for High Plains/Midwest Ag Journal to be at the top of your media schedule.
May 2009 Supplement