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Agrimarketing : April 2009
BEST OF NAMA: SOME OBSERVATIONS It has been my great fortune to have been around the Best of NAMA competition for my entire career.Mostly as an observer, but even as a winner one time when an ad for the seed company I was employed by won. Here’s a little background about the program: • It was introduced in 1960—three years following NAMA’s founding. There were ten categories. Today there are 61. • The program’s early goal was “to honor outstanding work by our members and educate them about good advertising.” Along the way, it has also built businesses and careers. Lynn Henderson Publisher • In its formative years, the host chapter forNAMA’s annual convention— Chicago—ran the programand its judging.However,others decidedtoo many Chicago-based adswere being namedwinners, so a committee of judges fromaround the countrywas formed to take away the home field advantage. • For years, the awards ceremony lasted up to four hours. Included in those marathons were “refreshment” breaks which made the event even more eventful for some. It now lasts 50 minutes. • As the annual convention began moving around the country, the host chap- ter was made responsible for staging the ceremony.Unfortunately, that meant an entirely new crew re-invented the ceremony each year, sometimes with embarrassing results (upside down/missing slides, mispronounced winners’ names, etc.). The ceremony now rests in the very capable and pro- fessional hands of a national NAMAcommittee. • In 1978, the ceremony’sMasters of Ceremonies began wearing tuxedos and spotlights were shown on the winners in a successful attempt to create an event the equivalent to the Oscars. Showtime! • I have always admired the professionalism demonstrated by former clients and agencies meeting on stage and accepting an award for a winning event they created together just a short time ago. • AgriMarketing magazine began publishing the list of winners from the very start of the program. So, for the 49th year we salute all of the winners. And for those who didn’t win, just like Cub fans, there’s always next year! AM THIS MONTH IN Agri Marketing Five Years Ago (2004) •Martin Richenhagen is appointed Pres/CEO of AGCO. He had been with Forbo Int’l and previously with CLAAS. • The QUALISOY program is launched as a collaborative effort between famers and all levels of the soybean industry. Ten Years Ago (1999) • DuPont acquires the portion of Pioneer Hi-Bred it does not already own for $40/share and a total of $7.7 billion. •Aventis is created by the merger of Hoechst AG and Rhône-Poulenc. • The E.U. approves the merger between Zeneca and Astra. The deal does not include Zeneca’s crop protection chemical business. •Westfalia Dairy systems purchases Babson Brothers creating Westfalia-Surge with headquarters in Naperville, IL. • The Agricultural Retailers Association re-locates its headquarter from St. Louis into itsWashington, D.C. offices. Twenty Years Ago (1989) • American Cyanamid’s Pursuit and Pursuit Plus herbicides receive U.S. EPAregistration. • HBJ Farm Publications consolidates its headquarters to Orlando, FL. AM 6 Agri Marketing s April 2009 is published by: Henderson Communications L.L.C. 1422 Elbridge Payne Road, #250 Chesterfield,MO 63017 Phone: 636/728-1428 FAX: 636/777-4178 E-mail: firstname.lastname@example.org Publisher/Editorial Director ____________________________________________ Lynn Henderson (LynnH@AgriMarketing.com) ph: 636/728-1428, ext. 2001 Managing Editor ____________________________________________ Audrey Evans (AudreyE@AgriMarketing.com) ph: 636/728-1428, ext. 2003 EDITORIAL ____________________________________________ NAMA Liaison Editor Jenny Pickett (email@example.com) AMEditorial Advisory Board: Mike Borel, The Context Network TimBrackman, National Corn GrowernAssn Erika Brandt, AgCareers.com Jim Farrell, Farmers National Company Russ Green, CLAAS Jerry Harrington, Pioneer Hi-Bred Laura Henke, Charleston|Orwig Tommy Jones, John Deere Crop Insurance LauraMayfield,McCormick Company PatMorrow,BASF Steve Rhea, Rhea & Kaiser Brad Schu, Land O’Lakes/PurinaMills Angie Skochdopole, AdFarm BobWilhelm, AdFarm CIRCULATION _________________________________________________ Send subscription inquiries and address changes to: P.O. Box 16123 St. Louis,MO 63105 PRODUCTION _________________________________________________ Design/Layout Audrey Evans Design for NAMA News Jennifer Pickett ADVERTISING SALES ____________________________________________ Advertising Sales and Customer ServiceManager Judith Knoll (JudyK@AgriMarketing.com) ph: 636/728-1428, ext. 2002 AgriMarketing is sent to qualified executives employed by corporate agribusinesses and their communication agencies, farm media, trade associations and others providing services to North American agriculture. Daily news and updates about the Agricultural Industry can be obtained by going to: www.AgriMarketing.com. For a free subscription to Agri MarketingWeekly e-newsletter, go to www.AgriMarketing.com.
May 2009 Supplement