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Agrimarketing : April 2009
APRIL 2009 VOLUME 48 NUMBER 3 WHOLENUMBER 504 22THE SCOOP ON RECRUITING: THE IMPORTANCE OF RETENTION 23NATIONAL NAMA NEWS 27USING UCC DATA TO MARKET STRATEGICALLY 28MONSANTO LAUNCHES GENUITY BRAND 31PURDUE UNIVERSITY: LEADING NEW COLLEGE HIRES 32CAMA UPDATE: QUEBEC NEWS best of NAMA 28 MONSANTO’SKEVIN HOLLOWAY 34NAMA TRADE SHOW EXHIBITORS 38JUDGING THE INDUSTRY’S HOTTEST IDEAS 39INDEX OF AWARD WINNERS 40BEST OF SHOW 60THINKING OUTSIDE THE BOX #1: ‘BUCK IT UP’ FOR MILITARY FAMILIES focus on: ag/rural broadcasting 42LISTING OF WINNERS 68 WGN’SMAX ARMSTRONG About the cover: Special thanks to Freebairn & Company, the marketing communications agency heaquartered in Atlanta, GA, for designing and supplying the front cover. For more information about the agency, go to: www.freebairn.com. 61WAVE STUDY OFFERS MEDIA INSIGHTS 62NAFB: INDUSTRY’S VOICE AND LEADERSHIP 64BROADCASTER PROFILE: OHIO’S ABN 66AGDAY, U.S. FARM REPORT ON RFD-TV 68BROADCASTING: DELIVERING RESULTS 72THINKING OUTSIDE THE BOX #2: TEAMING UP FOR SUCCESS GREG RUEHLE DEPARTMENTS 12 FYI NEWS & NOTES 6 FOR OPENERS 8 AT CLOSING is proudly associated with: 74VIEW FROM THE TOP: INDEPENDENT PROFESSIONAL SEED ASSOCIATION’S 14 MARKETING NEWS 18 MEDIA AND AGENCY NEWS 20 ASSOCIATION NEWS 73 CALENDAR AGRIMARKETING (ISSN No. 0002-1180), the magazine serves agribusiness management, marketing, sales and communications executives, their ad/pr agencies, ag trade associations and the ag media. Published monthly except combined issues Jan/Feb, July/August, Nov/Dec and semi- monthly in Dec (annualMarketing Services Guide) by Henderson Communications LLC, 1422 Elbridge Payne Road, #250, Chesterfield,MO 63017. Phone: 636/728-1428; Fax 636/777-4178; www.AgriMarketing.com. t Subscriptions: U.S., Canada andMexico: 1-year: $45, 2-year: $76; All other countries: 1-year: $72, 2-year: $122 (all funds are U.S.). Allow 60 days for entry of new and renewal subscriptions. For change of address notice, please include label ofmost recent issue or go to www.AgriMarketing.com and update the address. t Copyright 2009 by Henderson Communications LLC. All rights reserved. AGRI MARKETING is a registered trademark and the property of Henderson Communications LLC.No part of this periodicalmay be reproduced or transmitted in any formor by anymeans, electronic ormechan- ical, including photocopying, recording or by any information storage and retrieval system without permission in writing fromthe publisher. t Contributors: No responsibility is assumed for unsolicited materials. t To locate topics and obtain past articles: go to www.AgriMarketing.com and access the “Archived Issues” link. t Periodical postage paid at St. Louis,MO, and additional mailing offices. POSTMASTER: Please send change of address to AGRIMARKETING, P.O. Box 16123, St. Louis,MO 63105. Send Canadian post returns to: AGRI MARKETING, P.O. Box 25542, London, ON N6C 6B2. Printed in U.S.A. t Canada Post International PublicationsMail Product (Canadian Distribution) Sales Agreement No. 40025490. PRINTEDWITH SOY INK 4 Agri Marketing s April 2009
May 2009 Supplement