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Agrimarketing : April 2009
Blank Ad Master:Blank Ad Master 3/27/09 11:54 AM Page 3 Farm publishing’s first Web site launched in May 1995 with a variety of interactive features. HOMESTEAD TOP TALK Launch of first forums in ag attracts a wide following among farmers who are early adopters of social media. Today’s forum includes 20 discussion groups. AG POLL Online polling in agriculture was launched with this weekly Agriculture Online survey of farmers. ® AG WORLDWIDE WOMEN IN AG Farm women have a long-standing home on the Web through a popular forum, microsite, newsletter and social media presence. A global network of correspondents from 20 countries – forerunner to blogging. MARKETEYE MEET-UPS Members of the popular Agriculture Online ® CROP TECH TOUR One of agriculture’s first successful “mashups” features a blog for crop consultants, in-field video reports, a farmer forum, Twitter feeds and photo sharing. marketing discussion group gather in face-to-face meetings to share marketing strategies. A custom build-your-own home page enabled farmers to create an early presence on the Web for their family and business use. FARMERS FOR THE FUTURE SOCIAL NETWORK The next generation of farmers and ranchers have a home on the Web for exchanging ideas, sharing photos and video, scheduling events and networking. AG BLOGS The Successful Farming ® constellation of social media reaches into the blogosphere with insideag.com and other editor blogs. MACHINERY SHOW ON FACEBOOK The popular Successful Farming cable television program extends its brand in social media’s most active network. ®
May 2009 Supplement