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Agrimarketing : March 2009
on the rural network. Following the float as itmoved fromthe decorating pavilion to the street, cameras caught the emotion of Patrick Gottsch as he watched thewindmill, the symbol of RFD-TV, being raised to its full height of 25 feet.NBC’s “Today Show” also featured the RFD-TV float as the backdrop for their live coverage themorning before the parade. “Itwas amazing to see the RFD-TV logo being prominently displayed behind Al Roker,” says Ralna Lindsey,Editor of RFD-TV TheMagazine. “It’s not every day that a television network hands out free advertising to another network.” The Travel Channel, ABC, and Home andGarden Television also carried footage of the RFD-TV steam enginemaking itsway down the parade route. After the broadcast of the parade, thousands of e-mails like the one belowpoured in fromacross the U.S.. Viewers raved about the color- ful commentary of the floats pro- vided by the dynamic broadcast duo hosts Lorianne Crook and Charlie Chase. CowgirlHall-of-Famer,Pam Minick’s descriptions of the eques- trian units received tremendous amounts of praise, aswell as the lim- ited interrupted coverage RFD-TV supplied its audience. “We cannot begin to tell you how gratefulwe are to you—RFD-TV— for your excellent coverage of the Tournament of Roses Parade on January 1. Your coveragewas absolutely,hands-down, the BEST thatwe have everwatched in our 50 years ofwatching this parade. Your network should receive acco- lades on the descriptions and in- depth bio’s on the sponsor, creation, and history of each float. “And, Charlie’s and Lorianne’s excellent descriptions, history, and information on each band were GREAT! Pam did a terrific job, and we could feel her love for horses as she narrated the arrival of each equine group at her coverage area. Each host was so thorough! “Thank you so verymuch for providing this parade to and for us! WOW!Wewere glued to the parade, and grateful to you formaking this In addition to airing the parade, RFD-TV remains the only television network to broadcast the Tournament of Roses Equestfest, an event inwhich the equestrian units riding in the parade present their routines to a horse-loving crowd. Held a fewdays before the parade at the LosAngeles Equestrian Center in Burbank, CA, performances include dancingArabians,miniature don- keys, jousting demonstrations, rop- ing acts and trick-riding cowgirls. “In the past, other networks have chosen to ignore this exciting event. However, it’s just the type of enter- tainment our audience demands,” explains Patrick Gottsch. “Country- dwellers and country-lovers alike are craving programs that showcase the rural lifestyle.We are truly filling a tries around theworld, helped set the stage for another big announcement. OnMarch 2, 2009, RuralMedia Group, Inc. parent company of RFD- TV,launch RURALTV, an interna- tional television channel dedicated to crossing borderswith agricultural, equine, rural lifestyle, and traditional country entertainment programming. RURALTVdebuts on SkyChannel 281 and Freesat 403, andwill be dis- tributed intomore than 9million homes throughout theUnited Kingdom. “In all, our experiencewith the Tournament of Roses Parade exceeded our expectations,” says Raquel Gottsch. “This year,we hit the ground running and itwas the perfectway to set the tone for the rest of the year.” AM March 2009 s AgriMarketing 39 possible! Sincerely,Steve and Janice Low” The positive feedback already has this first time entrantmaking plans for next year.Each year, RFD-TV plans on honoring the American farmers and rancherswho make our country the “breadbasket” of theworld.Aiming to put rural youth in the national spotlight this next year, the companywould like to have theNational FFA Organizationmarch alongside or on the float in their famous corduroy blue jacketswith the national FFA chorus signing to themusic. RFD- TV also hopes to incorporate involvement fromother agribusi- ness companies and organizations. need that television has neglected for years.” Equestfest also provides a great opportunity for RFD-TV to both stay in touchwith current viewers and expand the scope of its audience. Whether it’s devoted fans of the net- work stopping by to sing their praises or excited horse-enthusiasts askingwhat channel they can find it on, RFD-TV’s booth at the event is constantly surrounded by a swarm of supporters. ANNOUNCES INTERNATIONAL CHANNEL In addition, RFD-TV’s involvement with the Tournament of Roses Parade, which is seen inmore than 150 coun-