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Agrimarketing : March 2009
REAL. VALUE. ADDED. “We‘ve been contracted to develop a new corporate and agri-business divisionWeb site for a large distributor of ag inputs. We held a conference with our client to begin the process and completion of a ‘strategic brief’ as one of the initial steps in the process. This document asks a lot of questions of farmer Internet usage—demographics, operation size, crops, how farmers use the Internet as part of their planning and production process, etc. “Last week our agency received the new NAFB Wave Research package with Executive Summary and results of the entire study on disk. Just prior to our conference, we were able to access a lot of very relevant Internet usage data that was extremely helpful to our discussion, and toward completing the Web-site strategic brief. I think our client was impressed that we had that data in such a credible form and format, and so readily available. It made us look experienced, knowledgeable and very insightful for the discussion at hand. “Just wanted to let you know how the research study is being used in the real world and to thank NAFB for investing in this valuable tool.” Greg Guse President Paulsen Marketing Sioux Falls, S.D. NATIONAL PRODUCER MEDIA-USE WAVE STUDY© For information, contact Mike Parry at firstname.lastname@example.org or 507.833.1883 NATIONAL ASSOCIATION OF FARM BROADCASTING www.nafb.com