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Agrimarketing : March 2009
MarkHenderson is named Exec Dir of the Indiana Soybean Alliance (ISA), IndianaCorn Marketing Council (ICMC) and Indiana CornGrowers Association (ICGA). HewaswithDowAgroSciences. Henderson MaryMcMillenjoinsCertifiedAngus Beef LLCasDir/ConsumerMktg. Shewaswith Buehler’s Fresh Foods. Certified Angus Beef LLC promotes Geof Bednar as Dir/Int’l Sls for the CertifiedAngus Beef brand. He has alsoworked for Michigan State University. TheNational Cattlemen’s Foundation and FortDodge Animal Health teamtogether for a second year to provide the Fort Dodge AnimalHealth Legacy Scholarship for veterinary students and animal science undergrads. Five scholarships of $5,000 each are sponsored through cattle pro- ducer participation. CoriWittman joins theNational Association ofWheatGrowers as Dir/Gov’tAffairs for FarmPolicy. Shemost recentlyworked for former Sen. Larry Craig (R-ID), and prior waswith the U.S.Grains Council and the American FarmBureau Federation. Rhea + KaiserMarketing Communications creates pro bono print advertising to promote the National FFAFoundation’s fundraising campaign. The adswill be featured in lead- ing agricultural trade publications. National 4-HCouncil partnerswith Nickelodeon’s “Big GreenHelp” to The Agricultural Relations Council (ARC) elects its 2009 board of direc- tors:Deron Johnson, Rhea+Kaiser, Pres;Mace Thornton, American FarmBureau Federation, First VP; Katana Ewbank, Alpha Scouts, Second VP; and BobGiblin, Consultant, Immediate Past Pres. Directors include:Mark Ingbritson, Rhea+Kaiser; Amy Keith McDonald,McDonaldMarketing Communications; Carroll E.Merry, CountrysideMarketing; Janice Person,Monsanto; andMike Opperman, Charleston|Orwig. Aftermaintaining a low-profile over the past fewyears,ARC ismov- ing forwardwith a renewed direction tomeet the needs of public rela- tions/public affairs practitioners across the country. “We have retainedGardner&Gardner Communications, an associa- tionmanagement firm, tomanage the organization and are dedicated to growing the organization inmembers aswell as in professional develop- ment,” reports Johnson. 16 AgriMarketing s March 2009 Project EverGreen and the Turf&Ornamental Communicators Assoc. announce the “Buck it Up forMilitary Families” program, a joint effort designed to raisemoney to expand Project EverGreen’s GreenCare for Troops (GCFT) programand begin offering scholarships to college students ofmilitary families. GCFT provides free lawn and landscape care formilitary families where themajor breadwinner is serving in theArmed Forces. It is under- written by Cub Cadet Commercial. The “Buck It Up” programis designed to allowconsumers to donate $1 to GCFT online at www.projectevergreen.com. Formore information about “Buck ItUp,” contact Elizabeth Neiderhiser (firstname.lastname@example.org, 1-877-427-0627). AM create an online game in support of 4-H’s Science, Engineering and Tech- nology communication campaign to spark youth interest in science and prepare onemillion newyoung people forAmerica’s technology workforce. Also at 4-H, Jo Simpson, a vet- eran 4-Hleader and dog trainer, and a supervisor at aWashington State Juvenile Correctional Facility starts Canine Connections, a programthat brings unwanted dogs and incarcer- ated youth together. Storm Wiard TheNational Pork Board names five distinguished chefs as spokesper- sons for the Pork Checkoff and The OtherWhiteMeat. The 2009 Celebrated Chefs are: Chris Lilly of Big BobGibson Bar- B-Q, Decatur,AL; John Sundstrom of Lark, Seattle,WA;Kevin Stormof Bellerive County Club, St. Louis, MO;Michael Paley of Proof on Main, Louisville, KY; and Tyler Wiard of Elway's Cherry Creek, Denver, CO. TheMNCornGrowers Assoc. and theMNCorn Research&Promo- tion Council promotes TimGerlach Exec Dir of both organizations. AM