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Agrimarketing : March 2009
FarmJournalMedia’s “AgDay” and “U.S. Farm Report” TV programswill be distributed on RFD-TV. “AgDay”will be broadcast daily in back-to-back airings at 5:00 a.m. and 5:30 a.m. EDT.The programwill soonmove to a later and permanent morning slot. Nowin its 27th year of produc- tion, “AgDay,”with host Scott Kinrade and agribusiness Dir Al Pell, focuses on news,weather,mar- kets and the ruralway of life. “U.S. Farm Report” airs Saturday mornings at 10:00 a.m. EDT and again Sundays at 4:00 p.m. On the air since 1976 and hosted by Illinois farmer and columnist John Phipps, “U.S. Farm Report” keeps a pulse on agriculture and agribusiness. Brian Conrady, VP/GMof Farm Journal ElectronicMedia, says “This newrelationshipwith RFD-TV com- pletes our direct broadcast satellite coverage (DBS) and adds cable to our broadcast syndication andWeb outlets,making it easier than ever for our loyal audience towatch our shows.” JackOdle is named Publisher of The Progressive Farmer. He has beenwith themagazine since 1976. In his newrole, Odlewill continue his responsibilities as Editor-In- Chief and, as Publisher,will also be responsi- ble for sales and business activi- ties. In addition, Odlewill be responsible for developing the editorial and sales strategies, overseeing sales and edi- torial staff, analyzing newbusiness and partnership opportunities as well asmanaging the day-to-day operations of the publication. Also, themagazine launches Odle CattleLink, a newbeef-focused sec- tion in the publication, designed to deliver current industry news and relevant information on the latest innovations and issues, helping cat- tle producers bemore competitive andmake better business decisions. Successful Farming announces it is combining forceswith AEM’sAG WATT announces the first-ever virtual tradeshow“WATTOnline Animal Nutrition&Health Forum,” to be held onApril 29, 2009, from8:00 a.m. until 5:00 p.m. CDT. During the virtual event, attendees can: • Attend the live, feature presentation; Antibiotics in Animal Feeds: World Perspectivesmoderated byDr.Peter Ferketwith Lis Alban, DVM,Dr.Hector Cervantes andDr.Spangler Klopp. • Listen to live and prerecorded presentations and participate in live Q&A with session presenters. • Explore sponsor booths and chat, e-mail and exchange Vcards (virtual business cards)with solutions providers. • Connectwith peers fromaround theworld through blogs, e-mails, Vcards and networking opportunities at the “virtual networking lounge.” • Download educational content such as product PDF’s, videos, pre- recordedWebinars andwhite papers in their “virtual briefcase.” The eventwill be archived for 90 days following the event. Formore information, go to: www.WATTevents.com. AM CONNECT Expo to promote the newinternational agricultural event. AG CONNECT Expo, slated for Jan. 13-15, 2010, at theOrange County Convention Center in Orlando, FL,will showcase the latest agricultural industry innovations, products and technology and offer access to leading industry experts worldwide. Information about the showwill be available in all of the Successful Farmingmedia platforms, including: AgricultureOnline, themagazine, the SF radio network and the “Successful FarmingMachinery” TV show. Drovers CattleNetwork, an online news service of food360°, Vance Publishing Corp., and Bayer Healthcare launch the Fly Control Center (www.flycontrolcenter.com), an all-encompassing, newconsumer- orientedWebsite dedicated to fly control. Drovers, food360°, and Fort Dodge AnimalHealth launch the Prime Value Beef Resource Center (www.Drovers.com/PrimeValue), an online interactive tool thatwill help producers identify value-addedmar- keting programs for their cattle. The Center allows producers to search formarketing options for their cattle based on certain specifi- cations such as breed, health proto- cols, location and cattle type, to iden- tify the greatest opportunity for profitability. CattleNetwork and Vance Publish- ing launch the Cattle Trader Center (www.cattletradercenter.com), featur- ing up-to-datemarket data, trading tools and industry news providing U.S. cattle feeders the tools and information they need in one loca- tion. It is sponsored by Intervet/ Schering-Plough AnimalHealth. TheNational Cattlemen’s Association expands its “Cattlemen to Cattlemen “ TV program,which is broadcast on RFD-TV, to a full hour. The programis broadcast Tues- days at 8:30 a.m. EDT, and repeating Wednesdays at 10:30 a.m. and Satur- days at 9:00 a.m. Northwest Ag Information Network namesDavidW. Sparks, Ph.D, as their newIdaho farmbroad- caster, and the voice for the “Idaho FarmBureau Report” and host of “Today’s Idaho Ag News.”He replaces Bill Scottwho retires. He has hosted an ESPNoutdoors show,PMMagazine, news programs and early in his career anNBC game show. Harris Publishing namesDave Alexander asAdv Dir of its Potato Grower, Sugar Producer,Mountain West Golf,MountainWest Turf and Idaho Fallsmagazines. He replaces RichardHolleywho has retired. AM March 2009 s AgriMarketing 15