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Agrimarketing : March 2009
PIONEER’SWINDMACHINE AGCO TRACTORS ROCK THE DOME At PioneerHi-Bred’s annualmedia event, the company shared the latest information on research and seed tech- nology to the editors and broadcasters in attendance. One of its newtechnologies is a fleet ofwindmachines. Named Boreas—for theGreek god of the cold northwind —themachines test the ability of higher-yielding experimen- tal corn hybrids towithstandwind storms that can cause sig- nificant standability issues and subsequent yield loss.The machines can producewinds exceeding 100mph. Attendees alsowere shown Pioneer’s FAST Corn—an automated screening tool to rapidly identify genes of value for key Pioneer products. NEWIPSA OFFICERS, BOARD The floor shook and the roof rattled atAtlanta’sGeorgia Dome lastmonth asMartin Richenhagan, CEO of AGCO Corporation (inset), and Bob Crain, GeneralManager of AGCONorth America, took the stage to introduce the newest lineup of high horsepower tractors, featuring cutting-edge emissions reduction technology, tomore than 1,600North American dealers. AGCO is the first agriculturalmanufacturer to feature selective catalytic reduction (SCR) technology in tractors. It significantly lowers the emissions of nitrogen oxide and particulates fromthe exhaust gases of diesel engines. NAFB TAKESA SHOT At its annualmeeting held lastmonth in Indianapolis, IN, the Independent Professional Seed Association (IPSA) elected its newboardmembers and officers. Shown front row(L to R) are: Steve Kinsell, Silver LaneHybrids, 2nd VP; CarolHeesaker, Producer’s ChoiceHybrids, Tres; Lou Schweigert,GroAlliance, Pres; DavidHingst,HoegemeyerHybrids, 1st VP,andDennis Lutgen, Star Seed, Sec’y. Back roware the association’s board of directors including (L to R): JohnHennenfent,MunsonHybrids; Bill Latham, LathamSeed Co., Past Pres; Chuck Cor- nelius, Cornelius Seed; Carl Peterson, Peterson Farms Seed, and IPSA CEOGreg Ruehle. 8 AgriMarketing s March 2009 National Association of FarmBroadcasting (NAFB) representatives participated for the first time at the annual Shooting,Hunting, andOutdoor Trade (SHOT) Showin Orlando, FL, discussing itsmembers’ reach in the rural lifestyle consumermarket. Representatives included (L to R)NAFB Exec Dir Bill O’Neill, Pres PamJahnke,DennyWaddleof KRVN/Rural RadioNetwork,Marketing Consultant Mike Parry and Rick Coyle of theNorthern Ag Network. (Inset) Jahnke interviews Steve Kanaly, out- doorsman and former actor on the “Dallas” TV show. Sponsored by theNational Shooting Sports Foundation, this year’s event had over 49,000 attendees and sported 1,700 exhibitors. AM