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Agrimarketing : March 2009
MARCH 2009 ® VOLUME 47 NUMBER 2 WHOLENUMBER 503 19PURDUE UNIVERSITY: HAVE YOUR JOB AND EDUCATION, TOO focus on: marketing to the rural lifestyler 20CONNECTING WITH THE CONSUMER 22JOHN DEERE: SERVING THE MARKET 26UPDATES FROM MARKETERS, AGENCIES 32CAMA UPDATE: ONTARIO NEWS 24 JOHN DEERE’S JONATHAN CHASE 33THE SCOOP ON RECRUITING: JOB OUTLOOK 34COVER STORY: NEW ERA OF EQUIPMENT DEALERS 38THINKING OUTSIDE THE BOX: ROSE PARADE FLOAT SALUTES AG 40WORLD HAS CHANGED: THE CROP NUTRIENT INDUSTRY STUDENTS croplife america update 57VOICE OF THE INDUSTRY 602009 LEGISLATIVE OUTLOOK 62CLA’S ACTIVE OUTREACH ACTIVITIES 46 CROPLIFE AMERICA’S JAY VROOM is proudly associated with: 66VIEW FROM THE TOP: CROPLIFE AMERICA’S JAY VROOM DEPARTMENTS 4 FOR OPENERS 6 AT CLOSING 8 FYI NEWS & NOTES 10 MARKETING NEWS 14 AGENCY NEWS 15 MEDIA NEWS 16 ASSOCIATION NEWS 64 UPDATES FOR AGRI-MARKETERS On the front cover: Left hand photo RDO Equipment Chairman of the Board Ronald D. Offutt and the company’s CEO Christi J. Offutt. Titan Machinery Inc’s CEO David Meyer (R) and President/CFO Peter Christianson. AGRIMARKETING (ISSN No. 0002-1180), the magazine serves agribusiness management, marketing, sales and communications executives, their ad/pr agencies, ag trade associations and the ag media. Published monthly except combined issues Jan/Feb, July/August, Nov/Dec and semi- monthly in Dec (annualMarketing Services Guide) by Henderson Communications LLC, 1422 Elbridge Payne Road, #250, Chesterfield,MO 63017. Phone: 636/728-1428; Fax 636/777-4178; www.AgriMarketing.com. t Subscriptions: U.S., Canada andMexico: 1-year: $43, 2-year: $72; All other countries: 1-year: $70, 2-year: $120 (all funds are U.S.). Allow 60 days for entry of new and renewal subscriptions. For change of address notice, please include label ofmost recent issue or go to www.AgriMarketing.com and update the address. t Copyright 2009 by Henderson Communications LLC. All rights reserved. AGRIMARKETING is a registered trademark and the property of Henderson Communications LLC.No part of this periodicalmay be reproduced or transmitted in any formor by anymeans, electronic ormechan- ical, including photocopying, recording or by any information storage and retrieval system without permission in writing fromthe publisher. t Contributors: No responsibility is assumed for unsolicited materials. t To locate topics and obtain past articles: go to www.AgriMarketing.com and access the “Archived Issues” link. t Periodical postage paid at St. Louis,MO, and additional mailing offices. POSTMASTER: Please send change of address to AGRIMARKETING, P.O.Box 16123, St. Louis,MO 63105. Send Canadian post returns to: AGRI- MARKETING, P.O. Box 25542, London, ON N6C 6B2. Printed in U.S.A. t Canada Post International PublicationsMail Product (Canadian Distribution) Sales Agreement No. 40025490. PRINTEDWITH SOY INK March 2009 s AgriMarketing 3 42AGRI-MARKETERS’ UPDATE: ALPHARMA VIDEO CONTEST ENGAGES 45NATIONAL NAMA NEWS