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Agrimarketing : February 2009
tracks key news stories. It is seg- mented by company,companion animal, food animal, and general industry, and these articles are accessedwithin the report via hyperlinked bookmarks. The firmhas been retained by over 150 clients,which include private equity firms, animal health and nutrition companies, distributors, feed companies representing literally every species and type of product. Most clients are based in the U.S. but international clients include compa- nies inAustralia, Bulgaria, Canada, France, Germany, India, Israel, Malaysia,NewZealand,Norway, SouthAfrica, and TheNetherlands. IHS GLOBAL INSIGHT by John Kruse Managing Director, Agriculture Services IHSGlobal Insight’s agri- culture service is designed to pro- vide detailed forecasts and analyses of global agricul- ture. Wegenerate projections of supply and demand for 44 crop and livestock commodities for nearly 50 countries. U.S. and Canadian fore- casts are updated quarterly and International forecasts are updated in the spring and fall. The volatility in agricultural Kruse prices has stimulated the develop- ment of a newproduct called the Commodity PriceWatch Service which provides quarterly frequency forecastswhich are updatedmonthly. Other services include food price forecasts, specialized forecasts of U.S. state and county acreage, U.S. and Canadian farmincome estimates, U.S. farmmachinery forecasts, global spe- cialty crop forecasts, and global costs of production forecasts. SoybeanOutlook Even as demand projections for the 2008-2009marketing year have weakened for corn due to reduction in ethanol and exports, demand for whole soybeans has remained rela- tively strong.Much of the relative strength in soybean demand has come fromexports to China. Asweather problems edge South American production lower, U.S. soybeans are expected to give up less acreage to corn in 2009. Price variationswill likely fall in the $9 to $10.50 per bushel range throughMarch.With normal weather andweaker corn demand, soybean prices are expected to fall into the $8.80 per bushel range going into harvest in September of 2009. With adverseweather conditions, price volatility could be large given tight stock levels. PHILLIPSMCDOUGALL by Dr.MatthewPhillips, Partner PhillipsMcDougall, formed in 1999, has become the leading independent consultancy company providing analysis of the global crop protection and biotechnology industries and the companies operating in them. OurAgriService provides trend analysis and forecasting of the global agrochemical industry by com- pany,crop, chemistry and countrymarket. The Seed Supplement is similar to the AgriService, but for the seeds and traits industry, providing analysis focussing on companies, crop sectors and traits, both for GMand conventional seeds. AgreWorld is a daily news and Phillips analysis service tracking all agricul- tural input industries. The product incorporates access to aWeb based information archive encompassing previously published information and headline industry data. PhillipsMcDougall operates a joint venturewith theGerman basicmarket research companyKleffmann, known asAmisGlobal. ThroughKleffmann and a network of consultantsworld- wide,AmisGlobal provides themost (more on page 64) Leadership | Vision | Strategy seed,biotech, crop protection, precision ag, horticulture, forestry, food and fuel The Context Network www.contextnet.com subscribe to our newsletter at: email@example.com 1 Corporate Place, Suite 472 1501 42nd Street West Des Moines, IA 50266 P: 515.225.2204 | F: 515.225.0039 January/February 2009 s AgriMarketing 63
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