by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : February 2009
FOCUS: AG CONSULTINGFIRMS REVIEWOFSERVICES,OUTLOOK Editor’s note:We invited some of the leading ag consulting services for an update and to share their thoughts on a key topic affecting the ag industry. For a complete list of consultants, see pages 26-28 in the annual AgriMarketing Services Guide. ABG by Kathy Toney Sr VP/IndustryOperations “When it’s easymakingmoney,you have no incentive to think about tal- ent development.Now, you’re forced to.” (Outliers: The Story of Success, MalcomGladwell) This quote illustrates the sharp- ened focus on “human capital devel- opment” in today’s organizations. Ensuring that people at every level (your talent) are creatingmarket-dri- ven strategies, transferring company knowledge effec- tively, leveraging technology appropriately, and consistently living your brand is always smart business. For decades, agriculturalmar- keters have known ABGas a premier training company.Recently, in response to the changing human capital develop- ment needs of clients,we have broadened our own human capital to help clients develop andmanage their people for improved organiza- tional performance. As part of Adayana, a global Toney human capital development leader, we collaboratewith clients on com- prehensive human capital strategies, technology-enabled blended learn- ing and performance support, enter- prise effectiveness, technology inte- gration, and ongoingmanagement of a variety of human capital services. Organizations are relyingmore on human capital development pro- fessionals formanagement and administration of the functions that empower theirmost important and dynamic resource—people. Fromthesemultiple touchpoints we knowfirsthand that every orga- nization’s human capital develop- ment programis as unique as its own talent pool, culture andmetrics for business success. AGRICAPITALCORPORATION by R.B. Halaby Chairman and Founder AgriCapital pio- neered the con- cept of an invest- ment bank that offeredits ser- vices exclusively to agribusiness. One that com- bined specific and focused industry experience and knowledgewith traditional invest- ment banking skills and procedures. Our services include negotiating Halaby mergers and acquisitions, arranging debt and equity financings, and pro- viding specialized corporate finance consulting services. Since our incep- tion,we have been involved in over 450 assignments covering the spec- trumof agribusiness, fromanimal health towineries, in the U. S. and across the globe. AgriCapitalwas founded on change and change in agribusiness has done nothing but accelerate. Looking forward, I can truly say, “you haven’t seen nothin’ yet.” Therewill be no rest for theweary! Agribusinesswill continue to globalize; technologywill play an ever increasingly important role, governmentswill continue to inter- fere, agribusinesses companieswill remain under increasing pressure to becomemore andmore efficient to play in an evermore competitive environment, and last but not least, the voice of the consumerwill be heard louder and louder. BROCK ASSOCIATES by Richard Brock President The services our firmoffers includes: • The Brock Report—a 24-page weeklymarket advisory newsletter containing both fundamental and technical analysis. Published 48 times per year. • BrockDaily Electronic Comments —Delivered three times per day via e-mail/Internet. • BrockMonthly Electronic Semi- nars—APowerPointwith voice overlay, easy access summarizing crop reports, fundamentalmarket news and strategies for producers and agribusiness firms. • Brock ClearView—Acommercial newsletter published electronically 50 times per year. Designed for the buyer of agricultural commodities or agri-business firms selling to producers. • CommodityMarketing Consult- ing—The firmoffers several dif- ferent levels depending on the ser- vice the farmer/agribusiness firm needs. The basic service is one of designating a consultantwho han- dles the client’s needs on either buying or selling grain. The next level up called our Total Marketing Pro- gramis a ser- vicewherewe actually imple- ment the futures and options strat- egy for the client. Brock • And several others. PriceOutlook For Corn andHogs Themonth of February is going to be crucial for the price outlook of corn. Since payments on crop revenue insurance policies are determined by the average price of corn futures dur- ing themonth of February,acreage will be largely determined by that price.Ahigh price for December futures in February (average above $5 per bushel)will result in an acreage number of approximately 88 million acres or higherwhichwill lead to lower prices by harvest time. If the average price of December (more on page 62) January/February 2009 s AgriMarketing 61
Marketing Services Guide