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Agrimarketing : February 2009
BEST OF CAMA • 2008 Strategic. Business.Strategic. Business. Thinking. Thin nking. TODAY’S FARMER ’S FARMER RELIES ON MORE THANTH JUST PRODUCTIONJUST PRODUCTIO INFORMATIONTION HAN ON COUNTRY GUIDE DELIVERS: Y GUIDE DELIVERS: MORE coverage of practical business issues MORE articles about business people in the processing & marketing chain MORE case studies of farmers who are putting theory into practice MORE coverage of producers adopting new strategies for their operations CONTACT SHARON HAROLD firstname.lastname@example.org (780) 987-3285 MANITOBANEWS INDUSTRY UPDATE While it has become apparent that NorthAmerica, andmuch of the world, has indeed entered into a recession,Manitoba’s industry has continued to push forward. With awell-rounded industry portfolio including energy produc- tion/supply,aerospace, biotechnol- ogy and agri-business,Manitoba has been somewhat shielded from much of the recessions impact to date. In fact, through the month of December,Mani- toba’s unemployment rate continued to remain below the national averagewith an overall decrease in unemployment for the month ofNovember. In agri-business,many crops remain unharvested in the Interlake region of the province as abundance of rain this summer led to unfavorablemoisture con- ditions at harvest. For thosewhowere able to get their grain in the bin, prices still remain low, making the all-time highs experienced earlier in the year seem like a distantmemory. Regardless, there is still a sense of optimismfor the coming crop season and planting intentions remain high as growers are getting the sense that prices can only go up. Aswemove fromJanuary into February,the ag showseason begins across the Prairieswith large tradeshows taking place in Brandon, MB; Saskatoon, SK; and RedDeer,AB. Growerswill be treated to the lat- est and greatest as agri-businesses begin ramping up for the busy spring buying season. CAMAMANITOBA UPDATE Programming—CAMAManitoba has continued towork hard to pro- vidememberswith great speakers on relevant subjectmatter. These events,which take place 50 AgriMarketing s January/February 2009 once amonth during the chapters Lunch and Learn sessions, have recently included a CanadianWheat BoardMarketing Update, a U.S.Ag Industry Outlook Session (presented by Red River FarmNetwork’sMike Hergert) and an overviewof Statis- tics Canada’s recent census findings. Over the comingmonths, ses- sionswill delve into the state of the Canadian ag industry (presented by one of Canada’s agri-business lead- ers), an outlook into the next genera- tion of agri-business professionals, and a “Made inManitoba” luncheon. Best of CAMA—with Quebec’s inaugural event behind us,Manitoba agencies and agri-businesses have BCG Communication’sDavid Lazarenko (L) and President Robert Bulman showsome of the awards their agencywere presented at the 2008 Best of CAMA held last fall in Quebec City, QB. Lazarenkowas alsoManitoba CAMA’s2008 Honor Roll recipient. reason to celebrate havingwon 12 awards and certificates ofmerits at the event. Congratulations also go David Lazarenko, fromBCG Communications,whowas selected as the 2008 CAMAHonor Roll recipi- ent fromManitoba. CAMA NATIONAL UPDATE With the 2008 Best of CAMAcom- pleted, preparations have begun for the 2009 event taking place in Niagara Falls, ON. The event is poised to continue the success of the Quebec eventwith spectacular scenery that shouldn’t disappoint. Also on the national agenda is the continuing upgrade of the CAMAnational and chapter specific Websites. Look for further informa- tion to come soon. AM
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