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Agrimarketing : February 2009
COVER STORY/continued frompage 34 site,www.MyMachinery.com, in part- nershipwith Fastline. It is a compre- hensive agricultural equipment– focusedWebsite that unites the entire machinery channelwithin one online destination, it provides a unique venue for farmers, dealers andmanu- facturers. The site raises on-line con- nectivity in the farmequipment busi- ness to a newlevel andmakes it possible to buy and sell both newand usedmachinery,locate dealers, appraise equipment, research machines, find salvageparts and learn the latestmachinery-related news. FarmJournalMedia reaches out to the readerwith daily,weekly, every-other-week andmonthly e-newsletters. These newsletters, which cover awide range of topics, are designed to help farmers stay on top of the rapidly changing agricul- tural industry. With an extensive database of e-mail addresses, FarmJournal Media regularly delivers custom e-mailmessages for advertisers. www.FarmProgress.com by Rosemary Schimek Director,CorporateMarketing The newportal providesmar- keterswith powerful on-linemarket- ing choices, beyond the usual on-line banner advertising selections.Ag marketers nowhave several innova- tivemarketing tools to use for build- ing product awareness, image and brand expansion opportunities. Marketers gainmore innovative promotional exposure opportunities with the newformatwith innovative advertising slots andmulti-media hosting capabilities.Your promotional messagesmay be easily coordinated to your geographicalmarketing needs— matched to our state and regional magazines’ circulation areas! The portal has been designed to serve users today and beyondwith the Web‘s continually growing use by our readers. The sites are designed to func- tion as users’ homepages and offer a range of newbenefits, customizable information features, and a host of other add-ons not previously available in the agmarket. And this is just the start.We’re embarking on a newWeb develop- ment programwith a goal to provide added information in a simple for- mat that is readily available from any location—fromanywhere. www.Fastline.com by Don Durs, MarketingManager Fastline.com, started in 2002, is the leading site in the industry for new and used equipmentwith over 700,000 searches performed, 3.5mil- lion page views eachmonth and con- taining 90,000 items of inventory. Fastline.comis an online repre- Last fall FarmProgress redesigned its state and regionalmagazines’ Websites to provide readerswith a more feature-packed and flexible Internet portal. “Our objective was to revolu- tionize the level of services previ- ously available for producers and other agWeb site users,” says Jeff Lapin, President. “This is our next generation product that provides the highest grade of farm and ranch news, marketing informa- tion, weather and many additional services.” 36 AgriMarketing s January/February 2009 sentation of Fastline Publications which have been in business for over 30 years serving as theNo. 1 buying source for the nationwide farming industry.With a readership of over onemillion, it distributes 22 nation- wide farmpublications, six truck publications, and has even branched out intoMexico. It is independently owned by BillHowardwho recognizes the sig- nificance of theWeb site’s acceler- ated growth.He says, “We recognize it’s not about quantity of items. Our site is continuously updated tomake surewe have themost recent, rele- vant equipment available. It’s imper- ative that our customers are assured that our site has exactlywhat they need and they can find it quickly.” Fastline.comcontinues to find innovative and uniqueways to help their customers promote their equip- ment, parts, and services. It features include a Powerful Pricing Tool, an Advanced Dealer Search, Remote Assistance, Product Tracking, and an easier refined search—all designed to get the customerwhere they need to gowith the fewest clicks possible. Fastline has also recently an- nounced a partnershipwith Farm JournalMedia. It recently launched MyMachinery.com, a newagricultural equipment-focusedWeb site,which nowincludes all of the equipment on Fastline.com. The Fastline/JohnDeere Interface, initially launched in the Spring of 2008, continues to addmembers to its JohnDeereUsedXpress service at an unprecedented rate. The list of dealerships continues to growas they recognizewhat a valuable resource Fastline.comis to their customers. www.HPJ.com by KristenWinter Marketing Director Anewyearwelcomes a newdesign and structure of www.hpj.com. It offersmore in-depth coverage of agricultural and livestock newswith markets, futures, and commodity and livestock charting in an eye- appealing, user-friendly format. “The newlook and format of the site bring together an attractive package for users and advertisers alike,” says TomTaylor, Publisher of High Plains/Midwest Ag Journal. Withmany on-line services being brand extensions of print products, hpj.comoffers content that is easily searched, sorted, stored and printed in user-friendlyways. Other output formats include databases, PDA’s andmobile devices. Extended services include online classifieds, subscriptionswith demo- (more on page 38)
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