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Agrimarketing : February 2009
s Friday, April 17, 2009 | 10:30 a.m.–Noon CLOSING SESSION/BRUNCH Managing the Margins of Greatness David Okerlund Want to knowthe difference between good and great? Here’s your chance. Over the years, David Okerlund has been able to observe the leadership styles and habits of many Fortune 500 companies as well as smaller, more intimate organizations. He has taken those observations and matched them up against three unquestionable persons of greatness in modern America:Warren Buffet, Thunderbirds’Commander Ron Mummand baseball’s great Ozzie Smith. And from their input, David has digested their vaulted secrets into four core values that are the linchpins of personal and organizational success. The “Margins of Greatness” is a special realm of performance that sets professionals apart in leadership, sales and service. Hear how to utilize these powerful tenets in your organization and make yourself an indispensable part of the team. One part humor, one part raw intelligence, Okerlund entertains and informs. Finish your conference experience with an International Hall of Fame Speaker—live and in person! An Acclaimed Thought Leader and Author Among the most requested speakers for repeat appearances, Okerlund’s sessions are highly interactive. An award-winning orator, he has over 25 years of training experience in communications, persuasion and advocacy, employee enrichment and empowerment, sales training and creativity/innovation. David has given over 2,500 speeches to over 1,000,000 people worldwide. He taught speech and debate at Oxford University in England. Okerlund is among the very few to successfully cross over from the academic podium to the professional platform. He is a poet, a newspaper columnist and author of four books to date, including the 7 Traits of Dynamic Leaders in Leadership Roles due out this year. Sponsored by the Cattlemen’s Beef Board and Elanco Animal Health HIGHLIGHTED CONFERENCE ACTIVITIES ABEF Golf Outing Tuesday, April 14, 2009 The Agri-Business Educational Foundation (ABEF) will be hosting a Golf Outing, Tuesday, April 14. Gather your foursome and enjoy a relaxing day of golf before the 2009 Agri- Marketing Conference begins. The ABEF Golf Outing will take place at Stone Mountain Golf Course. A chartered bus will leave the hotel at 11:30 a.m. to take everyone to the golf course and a boxed lunch will be provided. Tee time begins at 1:00 p.m. An awards ceremony and reception will cap your day on the greens. The Best of NAMA Awards Wednesday, April 15, 2009 Kick off the conference with an evening of awards and networking by honoring the industry’s most talented communicators at the Best of NAMA Awards Celebration. The celebration begins for the contest finalists at 4:00 p.m. with the Best of NAMA Finalists’ Reception. The Best of NAMA Awards Program follows at 5:00 p.m. where you can “keep score” of the winners and join in applauding their achievements. Awards are presented in 61 categories with three Best of Show awards given for advertising, public relations and companion animal/turf & ornamental work. Then immediately following the awards program join us in toasting the winners in the Connection Point. Festivities conclude by 7:30 p.m. in time for your client and customer appreciation dinners. January/February 2009 s AgriMarketing 29
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